Self-reported as: “Able to work in English - Advanced or Bilingual”

Skills & tools

About

Work preferences

Job type

Consulting, Freelance / Independent, Full-time, Part-time

Company size / type

Growth-stage startup (21-200), Large/multinational (200+)

Culture

Growth-stage startup (21-200), Independent

Industries

E-commerce, Marketing & Advertising, Media & Entertainment

Hours

EST business hours

Remote experience

Argentina, working for US and UK

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. Insights Consultant · Freelance

   Oct 2021 — Present

   Currently working as an independent insights consultant for agencies in the US & UK. - Utilized data-driven consumer insights to support product launches for a mobile brand, resulting in 28% YoY impression growth through influencer campaigns on…

2. Head of Business Planning & Strategy · Wavemaker

   Jun 2019 — Oct 2021

   - Designed cross-platform media strategies that attracted 7 new clients in 2020, contributing to business growth. - Conducted ad-hoc analysis to uncover market trends and consumer insights, utilizing syndicated, third party, and proprietary tools. …

3. Business & Comms Planning Sr. Manager · Mindshare

   Nov 2016 — Jun 2019

   - Managed a team of 5, prioritizing career and talent growth. - Oversaw end-to-end execution of 11 quantitative & qualitative projects, from setup to analysis and stakeholder presentation. - Played a pivotal role as a key team member in securing the…

4. Business Planning Analyst · Mindshare

   Mar 2014 — Nov 2016

   - Created Excel and Tableau dashboards for competitive and campaign analysis, reducing reporting time by 2 days. - Elaborated consumer, market and competitive analysis to sustain media strategies for existing clients.

5. Commercial Assistant · VPM Vía Pública

   Jan 2012 — Mar 2014

   - Provided industry, campaign, and performance reports to guide the commercial team and leadership. - Served as a link with multiple areas, including production, design, and administration, to guarantee smooth campaign implementation.

6. Research Analyst · Zenith Media

   Dec 2010 — Jan 2012

   - Prepared consumer, competitive and industry analysis using syndicated and proprietary tools, with a primary focus on the FMCG industry

Education

1. Bachelor's degree · Fundación de Altos Estudios en Ciencias Comerciales

   2008—2011
   · Advertising and Strategic Communication

Achievements

• Utilized data-driven consumer insights to support product launches for a mobile brand, resulting in 28% YoY impression growth through influencer campaigns on social.
• Executed audits that laid the foundation for growth strategies on social media, resulting in a gain of +60K new followers within 3 months.
• Played a pivotal role as a key team member in securing the ongoing partnership with a client, accountable for 80% of the media volume, on two distinct occasions.