Skills

Tools

Sofia is a UX Designer at Paaok with over seven years of experience in e-commerce and IT, specializing in digital products for web and mobile platforms. She consistently applies her skills with core tools like Figma, Notion, Adobe Suite, and GitHub to craft intuitive user experiences. Prior to her current role at Paaok, she spent four years at Wabi, where she progressed to a UX/UI Designer Lead position. There, her work focused on developing user-centered designs that translated complex challenges into clear, functional solutions across various digital products. Throughout her career, Sofia has gravitated towards B2B environments, enjoying the process of getting to the root of complex problems. Her approach centers on transforming these insights into simple and intuitive digital experiences.