Timezone overlap
9h overlap with US East · Argentina
English level
Upper Intermediate
Self-assessed via CEFR ladder
(es)Skills & tools
Skills
Tools
About
With over 20 years of experience, Rosana Paola operates as a Commercial Strategy, Key Accounts & Business Development Consultant, guiding businesses in the FMCG sector. Rosana excels at developing modern and traditional trade channels, executing commercial strategies, and managing complex negotiations to drive significant sell-in and sell-out growth. Her work focuses on optimizing commercial performance and building sustainable client relationships. Previously, as a Regional Commercial Manager and Branch Manager at Manfrey, she transformed a loss-making operation into a profitable one. Her leadership delivered measurable results, including a 25% sell-out growth, 20% margin improvement, and 95%+ KPI compliance. She also managed P&L and optimized margins across key accounts, leveraging her foundational Degree in Accounting from Universidad Católica de Salta. Rosana thrives on building strong relationships, solving complex business challenges, and empowering teams to achieve ambitious goals. She is committed to continuous learning and seeks opportunities in dynamic, international environments.
Highlights
- Modern Trade & Traditional Trade Channel Development
- Sell-In / Sell-Out Growth & Retail Execution
- Commercial Negotiation & Account Relationship Management
- P&L Management & Margin Optimization
- KPI Analysis & Performance Reporting
- Team Leadership & Cross-Functional Coordination
- Advanced Excel & Data-Driven Decision Making
- Strategic Business Management & Decision-Making
Work preferences
- Job type
- Consulting, Full-time
- Company size / type
- Growth-stage startup (21-200), Large/multinational (200+)
- Culture
- Growth-stage startup (21-200), Independent, Large Company
- Industries
- Consumer Goods / Fmcg, Food & Beverage, Retail, Logistics & Supply Chain, Finance & Accounting, Manufacturing
- Hours
- EST business hours
- Remote experience
- Based in Buenos Aires, Argentina. Extensive experience leading commercial, operations, and customer-focused teams across multiple locations, collaborating with distributors, clients, and stakeholders in dynamic business environments.
- Available from
- Jun 2026
Salary context
Benchmarks for SMB non-tech role · Senior (7+ yrs).
US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.
Work experience
- Commercial Strategy, Key Accounts & Business Development Consultant · Profesional independienteJan 2025 — PresentAR
- Asesoramiento estratégico a organizaciones orientado al fortalecimiento de la gestión comercial, el desarrollo de negocios y la generación de crecimiento sostenible en entornos de consumo masivo. - Participación en iniciativas vinculadas a…
- Commercial Consultant & Business Development · Independent ConsultingJan 2024 — PresentAR
- Strategic advisory on commercial optimization, operational efficiency, and sales team performance in FMCG environments. - Process analysis and commercial strategy design focused on margin improvement and market share growth.
- KAM Regional / Responsable de Sucursal · ManfreyNov 2018 — Dec 2023AR
- Responsable integral del P&L regional (NOA — Salta & Jujuy), liderando la estrategia comercial de Sell-In, Sell-Out y Market Share con volumen de ~400 tn/mes. - Turnaround de rentabilidad negativa a +20% de margen en 4 meses mediante redefinición…
- KAM Sr. / Regional Commercial Manager · Manfrey - Cooperativa de Tamberos de Comercialización e Industrialización Ltda.Jan 2018 — Jan 2023AR
- Managed complete P&L for regional operations: ~400 tn/month, 5 distribution channels (Modern Trade, Traditional Trade, horeca, wholesale, regional distributors). - Direct account management with Carrefour (weekly/bi-weekly store visits with local…
- Subgerente Comercial & Operaciones · ManfreyJul 2014 — Oct 2018AR
- Responsable de la gestión comercial y operativa de la sucursal, liderando el crecimiento de cartera, la rentabilidad del canal y la eficiencia operativa en un mercado regional competitivo. - Incrementé la facturación +22% mediante el diseño e…
- Branch Manager - Commercial & Operations · Manfrey - Cooperativa de Tamberos de Comercialización e Industrialización Ltda.Jan 2013 — Jan 2018AR
- Sales revenue growth +22% through commercial strategy and customer portfolio development. - Collections improvement +20%: optimized financial flow and account management. - Integrated commercial and logistics coordination for operational…
- Asistente Comercial & Soporte a Distribuidores · ManfreyFeb 2006 — Jun 2014AR
- Inicio de trayectoria en Manfrey con responsabilidad sobre operaciones comerciales clave de la sucursal, construyendo desde la base el conocimiento integral del negocio FMCG: canal de distribución, gestión financiera y dinámica comercial regional…
- Commercial & Operations Analyst · Manfrey - Cooperativa de Tamberos de Comercialización e Industrialización Ltda.Jan 2006 — Jan 2013AR
- Administrative efficiency improvement +25% through process optimization. - Delinquency control <2% and analytical support for commercial decisions. - ERP system deployment coordination (2011) and operational reference support.
Education
- Degree · Universidad Católica de Salta (UCASAL)AR· Accounting
- — · UCASALAR· Ciencias Económicas
Certifications
- Corporate Strategy – University of London
- Power BI – Instituto Europeo de Posgrado (IEP)
- Google Project Management Foundations – Google
- Lean Six Sigma Fundamentals – Tecnológico de Monterrey
- Leadership and Conflict Management – Universidad Escuela Argentina de Negocios (UEAN)
- Harvard Negotiation Method – Universidad Escuela Argentina de Negocios (UEAN)
- E-Commerce and Commercial Management – Santander Open Academy
- Supply Chain Process Management Fundamentals – LinkedIn Learning
- Business English Part 1 – Santander Open Academy
- Business English Part 2 – Santander Open Academy
- Business English B2 Work with Clients – British Council
- Supply Chain Fundamentals – LinkedIn Learning