Timezone overlap
9h overlap with US East · Peru
English level
Advanced
Self-reported as: “I can work in English”
Skills & tools
Skills
Tools
About
HELLO, NICE TO MEET YOU. I am Rafael Ramírez, I am 33 years old. I currently hold a Master's degree in Strategic Marketing Management from Universidad Internacional de la Rioja (UNIR) with a university specialization in Big Data Marketing. Bachelor's in Social Communications with a specialization in Advertising and Public Relations from USMP, diplomas in Administration and Finance from Zegel IPAE, certifications in Digital Marketing from IPAD. Certifications in Leadership from Marconi International University, Decision Making from Harvard Business Publishing, in Google Analytics and Google Ads from Google; and in Illustrator and Photoshop from Adobe. I have over 6 years of professional experience in the fields of sports betting, jewelry, retail (modern channel), finance, marketing agency, advertising agency, multi-service app, education, e-commerce, automotive, immigration, software, health, general cleaning, restaurant, video games, and commercial. Having held positions such as Head of Marketing Unit, Marketing Coordinator, Head of Digital Marketing, E-commerce Lead, SEO Analyst, Marketing Manager, among others. I have experience leading marketing teams, planning and managing marketing campaigns, handling commercial budgets, coordinating with other company areas and suppliers; and analyzing/optimizing commercial processes and actions. I offer my knowledge and strengths to evolve professionally in the Commercial and Marketing area, and to help the company in everything entrusted to me thanks to my agility in decision-making, appreciation, organization, time management, teamwork, strategic thinking, empathy, and personal and professional feedback. Thank you in advance for the time you will invest in reviewing my resume.
Work preferences
- Job type
- Freelance / Independent, Full-time
- Company size / type
- Early-stage startup (0-20), Growth-stage startup (21-200), Large/multinational (200+)
- Culture
- Growth-stage startup (21-200), Large Company
- Industries
- Business Consulting, E-commerce, Information Technology, Marketing & Advertising
- Hours
- EST business hours
- Remote experience
- Di Leone Group in Canada, Klick It in Panama.
Salary context
Benchmarks for Marketing · Mid (3–7 yrs).
US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.
Work experience
- Digital Marketing Unit Manager · FINANCIERA CONFIANZA - BBVAApr 2023 — May 2023
- Managed the Digital Marketing Unit for the finance company. - Coordinated with commercial and CSR areas and squads. - Opened advertising committees for external and internal communication campaign launches. - Coordinated with marketing agencies…
- Digital Media Buyer · SURA - ALTIMEAMar 2023 — Apr 2023
- Managed paid digital marketing campaigns on Google Ads and Facebook Ads. - Tagged digital tool pixels. - Analyzed campaign KPIs and optimized results. - Controlled campaign ad spend budget. - Coordinated with Marketing, Analytics, and User…
- SEO ANALYST · AGENCIA ALWAYS ONJun 2021 — Jan 2023
- Managed on-page/off-page SEO, technical audits, Keyword Research, and Linkbuilding for the Agency's brands/clients. - Monitored and reported SEO projects to clients.
- Marketing Coordinator · WIP APPFeb 2021 — May 2021
- Coordinated and managed suppliers. - Led and coordinated the marketing team with other company areas. - Planned marketing strategies. - Created campaigns. - Analyzed KPIs and developed proposals for continuous improvement.
- Digital Media Analyst · AGENCIA FICHA DIGITALSep 2020 — Jan 2021
- Project Coordinator: Virtual Fair with over 75 brands (e-commerce). - Managed and reported digital media campaigns and results for the agency's clients.
- Digital Marketing Specialist · GROWTH CORPORATIONDec 2019 — May 2020
- Migrated all web content to the Kajabi CRM. - Created Funnels, Email Sequences, Cross-selling, and Automations. - Implemented a Content Calendar for Social Media. - Managed the budget.
- E-commerce Analyst · PORMAYOR.PEAug 2019 — Oct 2019
- Optimized e-commerce UX. - Increased monthly product revenue by 40%. - Improved brand branding. - Increased store acquisition by 60%. - Developed a Marketing Plan and a Marketing Manager Plan.
- Marketing Manager · ROMERO MOTORSJul 2019 — Aug 2019
- Improved brand branding. - Increased market share by 40%. - Implemented a graphic line for social media. - Developed a Marketing Plan.
- Community Manager · DI LEONE GROUPMay 2019 — May 2019
- Optimized social media branding. - Implemented brand communication protocol on social media. - Developed a Social Media Plan.
- PRE-PROFESSIONAL · PLUGIN PUBLICIDADMay 2019 — Jun 2019
- Developed a repositioning advertising campaign. - Conducted market research. - Created creative concepts and graphic pieces. - Recommended and justified ATL and digital media.
- PRE-PROFESSIONAL · KALÉN PR CONSULTINGMar 2019 — Apr 2019
- Developed a Communications Plan. - Mapped communication problems and proposed strategies and tactics for improvement. - Applied a problem tree and offered solutions for internal communication.
- PRE-PROFESSIONAL · ALCANZAAug 2018 — Sep 2018
- Created a Communications Plan. - Proposed an Organizational Chart. - Developed a Crisis Manual. - Designed a Corporate Identity Manual.
- Digital Marketing Head · NTX PROFeb 2018 — Mar 2019
- Closed the year with USD 80k in annual revenue vs. USD 40k the previous year. - Increased the brand's market share by 60%. - Optimized all of the brand's marketing channels. - Implemented the Inbound Marketing methodology in the company.
- Marketing Assistant · FLASHMAN PERÚMar 2017 — Jun 2017
- Implemented a website. - Designed and implemented a graphic line for the company. - Created a Marketing Plan for the company.
- Publicist · RAMIRO'S CHICKENDec 2016 — Feb 2017
- Closed the month with PEN 6k in revenue. - Implemented a BTL brand launch campaign. - Created the brand's social media. - Advertised ATL ads.
- Graphic Designer · MÁQUINAS RUSBEHELJul 2016 — Dec 2016
- Designed Arcade Decorations for machines, Brochures, advertisements, posters, websites, social media, photo retouching, and video editing.
- PRE-PROFESSIONAL · USMP, FCCTP.
- Organized the event "CSR: Fashion or Necessity?" for the Faculty of Communication Sciences at USMP.
- PRE-PROFESSIONAL · MUNICIPALIDAD DE EL AGUSTINO
- Developed the CSR campaign "Cleaning the Neighborhood" to raise awareness among residents of the El Agustino district. - Disseminated the activity through publicity via the newspaper El Comercio. - Utilized influencers to obtain greater event…
Education
- Master's · UNIVERSIDAD INTERNACIONAL DE LA RIOJA2021—2022· Strategic Marketing Management
- Bachelor's · USMP2013—2019· Social Communications, Advertising and PR Specialization
- Certificates · IPAD2010—2011· Digital Marketing and Advertising
- Diploma program · zegel IPAE2018—2019· Administration
- Diploma program · zegel IPAE2020—2020· Finance
Achievements
- Increased monthly product revenue by 40%.
- Increased store acquisition by 60%.
- Increased market share by 40%.
- Closed the year with USD 80k in annual revenue vs. USD 40k the previous year.
- Increased the brand's market share by 60%.
- Closed the month with PEN 6k in revenue.