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Timezone overlap

9h overlap with US East · Colombia

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English level

Advanced

C1

Self-reported as: “I can work in English”

Other languages:Spanish (native)

Skills & tools

Skills

ArtBrandingGraphic DesignIndustrial DesignVideo Editing

Tools

No tools listed yet.

About

Hello! I am Paula Pineda, an industrial designer by profession, but a graphic designer by passion, with over 4 years of experience in graphic adaptations for digital environments, such as the creation of corporate identities and the development of brand manuals, with the ability to analyze, synthesize, and develop concepts according to the needs of the environment. I am interested in the challenges that different industries face daily and how through design they achieve a successful outcome.

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Hours
EST business hours

Work experience

  1. Graphic Designer · Unidad Creativa
    Jun 2023 — Dec 2023

    - Developed graphic assets for social media, planned, created, and monitored digital marketing campaigns; - Conceptualized and redesigned various brands, developed key visuals, identity guides, among other graphic assets depending on each brand's…

  2. Designer · Plastines
    Jan 2023 — Present

    - Developed graphic assets for online, offline, and print media. - Conceptualized and designed internal and external communication campaigns. - Photo and video editing. - Managed vendors.

  3. Operations Coordinator at NMSU (USA) · Kiwibot
    Aug 2022 — Dec 2022

    - Supervised field operations, preventing all types of delays in operations, developed strategies to optimize processes. - Worked closely with the marketing team for visual identity.

  4. Designer · Arte en Láser
    Mar 2021 — May 2022

    - Designed and developed 3D products in MDF, designed graphic assets for their social media and product catalog. - Rebranding of the company.

  5. Lead Designer at own startup · Mandalart
    May 2020 — Present

    - Developed brand conceptualization and identity and corporate image. - Designed graphic assets for online, offline, and print media. - Designed and developed packaging for each product, as well as managed vendors.

  6. Designer · Servistand
    Aug 2019 — Mar 2020

    - Proposed, conceptualized, and designed commercial stands for fairs and events. - Developed technical and constructive documentation for their manufacturing. - Designed graphic assets for the graphic identity of the stands, website, social media…

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Education

  1. Industrial Design · Universidad Pontificia Bolivariana Medellín
    2014—2020
  2. Online Diploma program · Politecnico de Colombia
    2021
    · Digital Design
  3. Diploma program · Politecnico de Colombia
    2021
    · Architectural Design in AutoCAD
  4. Online Diploma program · Politecnico de Colombia
    2021
    · Community Management
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