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Timezone overlap

9h overlap with US East · Colombia

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English level

Conversational

B1

Self-reported as: “I struggle but I can”

Other languages:Spanish (native)

Skills & tools

Skills

CommunicationsContentDigital Marketing (Ads)Email MarketingGrowthMarketingSocial MediaSocial Media Ads

Tools

Meta AdsHootsuiteCanvaCapCutKlaviyoMailchimpZapierYouTubeTikTok Ads

About

Digital marketing specialist passionate about helping brands grow online. I enjoy working with data, creativity, and strategies to generate concrete results, whether increasing brand visibility, optimizing conversions, or improving user experience. What motivates me most are dynamic projects where I can experiment with new tools and trends across all types of markets. I also enjoy tackling challenges like improving customer acquisition, optimizing advertising campaigns, and automating processes to make marketing more efficient. I seek to continue learning and growing in an environment where I can contribute my knowledge while also constantly challenging myself. If there's an interesting challenge or a brand eager to scale its digital business.

Work preferences

Job type
Freelance / Independent, Full-time
Company size / type
Early-stage startup (0-20), Growth-stage startup (21-200), Large/multinational (200+), Nonprofit / NGO, Social/Environmental Impact Company
Culture
Growth-stage startup (21-200), Large Company, Nonprofit / NGO
Industries
Business Consulting, E-commerce, Human Resources & Recruitment, Information Technology, Marketing & Advertising, Media & Entertainment
Hours
EST business hours
Remote experience
In Colombia, I worked for a startup in the United States

Salary context

Benchmarks for Marketing · Mid (3–7 yrs).

India equivalent
$1,300/mo
This candidate
$640/mo
US local hire
$5,500/mo
Save ~$58,320/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Communications Coordinator COP16 · BioTurismo Colombia
    Oct 2024 — Nov 2024

    - Developed communication strategy to promote activities by Bioturismo Colombia within the framework of COP16. - Managed advertising campaigns on digital media, including social networks. - Created social media content related to activities by…

  2. Marketing Team Leader · Tuun Gaming – Tuun.org
    Mar 2021 — Jun 2021

    - Conducted online research and led prospecting as needed. - Planned and drove the company's entire product promotion strategy. - Provided leadership for the team to create new marketing strategies.

  3. Digital Communications Manager · Concejo de Cali
    Jan 2021 — Dec 2023

    Digital Marketing - Managed Social Media (Facebook, Instagram, TikTok, Youtube, Twitter). - Posts and Copywriting - Facebook Ads and Google Ads - SEO and SEM Positioning - Developed KPI metrics reports - Managed Email Marketing

  4. Digital Strategist · TiendaPan – SAM Academia
    Jun 2020 — Dec 2020

    - Created social media campaigns - Managed social media (Facebook, Instagram, WhatsApp, YouTube, and website). - SEO and SEM Positioning.

  5. Communications Intern · Emcali
    Jan 2017 — Jan 2018

    - Supported social media and digital marketing efforts. - Supported internal company communications. - Created an internal web radio station that reached 90% of employees with institutional information from EMCALI.

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Education

  1. Bachelor's in Social Communications - Journalism · Universidad Autónoma de Occidente
    2012—2020
  2. Diploma program · Universidad Autónoma de Occidente
    2019—2019
    · Digital Marketing
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Achievements

  • Created an internal web radio station that reached 90% of employees with institutional information from EMCALI.