Self-reported as: “I can work in English”

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Hours

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Remote experience

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Salary context

Benchmarks for Marketing · Mid (3–7 yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. DIGITAL MARKETING & DESIGN SPECIALIST · Silvereye

   Sep 2022 — Nov 2023

   Played a pivotal role in numerous projects for both the company and its clients, including New Zealand Chinese Language Week (NZCLW), an in-house initiative. - Restructured the NZCLW marketing strategy, shifting the focus from reach to engagement…

2. BRAND & DESIGN LEAD · Onboard Powered

   Jun 2022 — Present

   Led brand identity creation and played a key role during the foundational product discovery stage of Onboard, a social platform for people who play board games. - Contributed to defining user personas, understanding their needs and desires, and…

3. FOUNDER | MARKETING & BRAND LEAD · The Arhtvaini

   Feb 2020 — May 2022

   - Designed and built an e-commerce website, overseeing every aspect from UX design, creative and product photography, to copywriting and SEO. Resulting in a centralized tailored sales platform that delivered a superior shopping experience for…

4. COMMUNICATION & DESIGN SPECIALIST · Mambo en 2

   Feb 2016 — Mar 2017

   - Led the coordination of the branding execution for the dance studio and its 11 branches nationwide, ensuring a cohesive and professional image across all communication channels. - Utilized creative and photography skills as the social media…

5. INSTITUTIONAL COMMUNICATION INTERNSHIP · Provincial Human Rights Ministry

   Mar 2015 — Nov 2015

   - Created engaging and informative infographics and videos as part of a regional campaign to promote sex education and increase awareness of public health resources among the transgender community.

Education

1. Master's in Graphic Design · Buenos Aires University

   2017—2017
   Argentina
2. Bachelor's in Social Communication · Misiones National University

   2015
   Argentina

Achievements

• Restructured the NZCLW marketing strategy, shifting the focus from reach to engagement. This strategic adjustment led to a more efficient allocation of resources, reducing the budget while achieving significant improvements during the last campaign: a 122% increase in engagement, a 118% rise in profile visits, and an 81% expansion of the followers base compared to the previous year's campaign.
• Developed and executed a yearly newsletter strategy for NZCLW, resulting in a 15% increase in open rates compared to the previous year.
• Developed and implemented a marketing strategy focused on building a strong digital community through social media, resonating with the target audience, driving sales and building brand loyalty. Resulting in an increment of Social Media followers by 25% and engagement by 70% in the last 3 months.
• Designed and executed a rebranding strategy that transformed the brand's visual identity and messaging across all touchpoints, including the website, social media, email marketing, and packaging, resulting in a successful 20% increase in product pricing.