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Timezone overlap

9h overlap with US East · Peru

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21

English level

Advanced

C1

Self-reported as: “Can work in English - Advanced or Bilingual”

Other languages:Spanish (native)Italiano

Skills & tools

Skills

MarketingProductProduct DesignTeam Management

Tools

Project management and scheduling tools.

(awaiting structured parsing)

About

Peruvian professional with a global mindset. I have experience in the design and development of new products, and above all, I am passionate about transforming ideas into high-impact solutions. I combine creativity and market analysis to detect opportunities. I am dynamic, results-oriented, and have the ability to adapt quickly to changing environments and manage projects under pressure. I embrace change and constant movement. Additionally, I am an amateur athlete, an art lover, and I am seeking new opportunities that allow me to continue developing and enhancing my skills.

Work preferences

Job type
Consulting, Full-time
Company size / type
Growth-stage startup (21-200), Large/multinational (200+), Nonprofit / NGO
Culture
Growth-stage startup (21-200), Large Company
Industries
Manufacturing
Hours
EST business hours

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

India equivalent
$1,600/mo
This candidate
$6,000/mo
US local hire
$7,000/mo
Save ~$12,000/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Category Innovation Manager · BELCORP
    Feb 2019 — Present
    PE

    Skin & Personal Care Feb 2019 - Mar 2021 | Fragrance Mar 2021 – Aug 2024 | Skin & Sun Care Aug 2024 – Present - Led cross-functional teams in the design and development of sub-brands, products, and flankers at Belcorp, promoting collaborative work…

  2. Category Innovation Analyst · BELCORP
    Mar 2015 — Aug 2017
    PE

    - Coordinated with cross-functional teams in two geographies for the development of new lines and products at Belcorp. - Managed the timeline, establishing deadlines, milestones, and task relationships to meet established times. - Supported project…

  3. Planning & Merchandising Analyst · BELCORP
    Feb 2013 — Mar 2015
    PA

    Fashion & Accessories Cluster Mexico Apr 2012 – Feb 2013 | Cosmetics Central America & Caribbean Feb 2013 - Mar 2015 - Built the sales strategy, focused on key launches, promotions, and offers to consultants. - Localized the multi-brand commercial…

  4. Integral Planning & Merchandising Analyst Cyzone · BELCORP
    Sep 2011 — Apr 2012
    PE

    - Planned and disseminated the corporate commercial strategy for the Personal Care and Facial & Body Treatment categories of the Cyzone brand in 13 countries to meet 2012-II objectives (+3% vs 2011-II). - Built the commercial plan for new launches…

  5. Commercial Executive - General Risks · PACÍFICO SEGUROS
    Feb 2010 — Aug 2011
    PE
  6. Commercial Planning Intern L’Bel Panama · BELCORP
    Mar 2009 — Feb 2010
    PE
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Education

  1. International MBA · IE Business School
    2017—2018
    ES
  2. Industrial Engineering · Universidad de Lima
    2005—2009
    PE
  3. Italian High School Diploma · Colegio Italiano Antonio Raimondi
    1992—2004
    PE
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Achievements

  • Built the Skin Care Olfactive Book (80% complete), centralizing data from the current portfolio and projects in development as a tool for the internal team and to provide focus to perfumery houses.
  • Designed and executed a launch plan for Cost Optimization of Legacy fragrances, ensuring immediate savings, maintaining quality perception, and minimizing obsolescence (Estimated Savings 2025 USD 120k).
  • Developed the 2017 Vision for ésika through market analysis and Personal Care trends, achieving approval for over 10 new product projects. Impact of USD 15M in incremental annual sales from new products with an average profitability of 30%.
  • Created the Paradisso cologne line from scratch (MAY 2017), from conceptualization to commercialization, with results of +200% the estimated demand in Colombia during its launch campaign, with Actual Net Sales of USD 3M.
  • Implemented the localization of the multi-brand commercial plan (L’bel, Ésika, and Cyzone) and developed sales strategies for makeup, fragrances, personal care, and facial/body treatment, achieving net sales growth in Guatemala (+4% vs 2013) and El Salvador (+1% vs 2013) by the end of 2014.
  • Executed the launch of Spirit (JAN 2014) and Go Rio (APR 2014) fragrances, generating net sales of USD 2.4M and USD 1.8M, respectively, with an average purchase penetration of 14% in the sales force.
  • Designed and implemented sales strategies for Fashion, Accessories & Home products in Mexico, Guatemala, El Salvador, Costa Rica, and Panama, with annual net sales growth of +3% and average profitability of 20%.
  • Participated in the launch project of Cyzone in Panama (MAY 2013) as head of Fashion, Accessories & Home, exceeding estimated net sales by +80% and reaching USD 2M in revenue.
  • Optimized inventory management, applying strategic catalog tactics and redistribution between countries, achieving a -30% reduction in stock and freeing up USD 1.5M in low-turnover products.
  • Planned and disseminated the corporate commercial strategy for the Personal Care and Facial & Body Treatment categories of the Cyzone brand in 13 countries to meet 2012-II objectives (+3% vs 2011-II).