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Timezone overlap

9h overlap with US East · Argentina

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English level

Advanced

C1

Detected from your CV

(es)
Other languages:Spanish (native)es:Native

Skills & tools

Skills

Brand identityTypographyKey VisualsPOP/retailPackagingCampaign assetsDigitalPrintDirect mailMeta AdsGoogle AdsA/B testingConversion-focused creativeMulti-format productionBanner campaignsLanding pagesPerformance-to-creative translationContent strategyCreative diversificationMeta best practicesMagnific/Nano BananaClaude AIAdobe IllustratorNotionSlack

Tools

Magnific/Nano BananaNotionillustratorfigmaclaude ai

About

Melisa is a Senior Graphic Designer and Creative Operations Lead at CookUnity, where she applies her expertise in performance marketing to create high-converting growth ads for the fast-moving DTC startup. Her role also involves optimizing creative workflows and integrating AI generative tools into production, streamlining design processes from concept to delivery. With over 10 years of experience, she has a versatile background across e-commerce, advertising, and entertainment. Prior to CookUnity, she designed Key Visuals for global brands such as Mastercard, Coca-Cola, and P&G during her time at agencies like Hogarth / Geometry Argentina and RAPP Argentina. Her comprehensive experience spans brand identity, paid social, packaging, print, and digital campaigns. She holds a Bachelor's Degree in Graphic Design from Universidad de Palermo. She brings a unique blend of creative strategy, informed by performance data, and an aptitude for organizing resources. She thrives in environments that value her strategic input and where her contributions are integral to key creative decisions.

Highlights

  • Senior Graphic Designer with 10+ years of experience across brand identity, paid social, packaging, print, POP, e-commerce, direct mail, and digital campaigns. Growth, Performance, DTC Branding, Paid Social & AI-Powered Production

Work preferences

Job type
Freelance / Independent, Full-time
Company size / type
Growth-stage startup (21-200), Large/multinational (200+)
Culture
Growth-stage startup (21-200), Large Company
Industries
E-commerce, Marketing & Advertising, Media & Entertainment
Hours
Available from 8 to 5 EST
Remote experience
Based in Mendoza/Buenos Aires, working for United States and Canada
Available from
Jul 2026
Notice period
2 weeks
Engagement
Open to contract / freelance

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

India equivalent
$1,600/mo
This candidate
$4,800/mo
US local hire
$7,000/mo
Save ~$26,400/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Senior Graphic Designer & Creative Ops Lead · CookUnity
    Jan 2022 — Present
    USUS company · remote

    - Design static and motion ads for Meta, TikTok, and Google across multiple formats, with focus on A/B testing and performance-driven iteration. - Translate performance data into creative strategy: identify winning formats and messaging patterns…

  2. Freelance Graphic Designer · RAPP Argentina
    Jan 2020 — Jan 2021
    ARUS company · remote

    - Designed static ads for Mastercard's paid campaigns on Meta, maintaining strict brand compliance across global markets. - Created email marketing layouts aligned with brand guidelines and regulatory requirements.

  3. Graphic Designer · Hogarth / Geometry Argentina
    Jan 2019 — Jan 2020
    AR

    - Designed Key Visuals and POP materials for The Coca-Cola Company's full LATAM brand portfolio. - Delivered print-ready assets for high-visibility retail campaigns across multiple Latin American markets.

  4. Graphic Designer · Industrial Design Agency
    Jan 2017 — Jan 2018

    - Created in-store graphic materials and POP displays for P&G brands. - Developed branding concepts for retail spaces and points of purchase.

  5. Graphic Designer · Coupe Buenos Aires / KAMCHATKA
    Jan 2014 — Jan 2017
    AR

    - Brand identity, campaign assets, e-commerce content, landing pages, and social media across print and digital.

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Education

  1. Bachelor's Degree · Universidad de Palermo
    2015
    AR· Graphic Design
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Certifications

  • Google Project Management Certificate

Links