Sourced
Unlock contact
Back to results

Timezone overlap

8h overlap with US East · Mexico

0
3
6
9
12
15
18
21

English level

Advanced

C1

Self-reported as: “Can work in English - Advanced or Bilingual”

Other languages:Spanish (native)Otro

Skills & tools

Skills

Marketing

Tools

HubSpotMicrosoft OfficeCanva

About

A Leader with over 16 years of experience in Corporate Communications, digital marketing, brand marketing, public relations agencies, and advertising in B2B and B2C companies in the US, Latin America, Europe, and Chinese technology companies in global projects. With expertise in brand communications, technology and product communications, and crisis management, focusing on creating long-term relationships with key opinion leaders and influencers to build a brand reputation to help business objectives. Empathy, resilience, multicultural profile, data analysis, and business vision are some of the values and skills that define me. I am confident that I can contribute to the success of your company and help you achieve your goals.

Work preferences

Job type
Full-time
Company size / type
Growth-stage startup (21-200), Large/multinational (200+), Social/Environmental Impact Company
Culture
Growth-stage startup (21-200), Large Company
Industries
Human Resources & Recruitment, Information Technology, Marketing & Advertising, Media & Entertainment
Hours
EST business hours
Remote experience
Mexico City during COVID

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

India equivalent
$1,600/mo
This candidate
$5,000/mo
US local hire
$7,000/mo
Save ~$24,000/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. SENIOR ACCOUNT DIRECTOR · Axicom, PR Agency WPP
    Jan 2024 — Present

    - Led marketing and PR strategies across 12 countries, achieving 140-160% KPI performance. - Managed media relations, influencer collaborations, and digital campaigns to drive brand visibility. - Oversaw content production, event planning, and…

  2. CORPORATE COMMUNICATIONS MANAGER · Betterfly, Insurtech
    Apr 2022 — Jun 2023

    - Developed B2B/B2C marketing strategies and brand positioning for Latin America. - Managed influencer campaigns, digital content strategy, and internal/external communications. - Executed high-impact events and PR activations for product launches.

  3. LATIN AMERICA ACCOUNT DIRECTOR · Hill and Knowlton Strategies, PR Agency WPP
    Mar 2020 — Mar 2022

    - Led brand relaunch in Mexico and LATAM, integrating social media, digital events, and influencer engagement. - Directed a team of five to deliver B2C/B2B campaigns, media partnerships, and brand storytelling.

  4. COMMERCIAL SUPPORT MANAGER · MetLife, Insurance Company
    Jul 2016 — Nov 2019

    - Developed communication programs for commercial campaigns, including Budget management; Project management skills; Stakeholder engagement; Internal communication. - Managed multiple projects, government affairs, events, and conventions. - Oversaw…

  5. PUBLIC RELATIONS MANAGER · Dentsu former AC-McGarryBowen, Advertising Agency
    Feb 2015 — Jul 2016

    - Consolidated B2C Positive Buzz, a global project in English, Spanish, and Portuguese. - Demonstrated project management skills to drive cohesive messaging. - Oversaw: Content creation; Digital content; Press releases; Brand management. - Ensured…

  6. LATIN AMERICA PR and SOCIAL MEDIA MARKETING SPECIALIST · F-Secure Corporation, Technology Company
    Jun 2014 — Feb 2015

    - Managed content creation, influencer marketing, and press relations across Argentina, Brazil, Chile, Colombia, and Mexico. - Developed digital campaigns and social media strategies for brand growth.

  7. LATIN AMERICA ACCOUNT EXECUTIVE · MARKET CROSS A PR COMPANY, Regional PR Agency
    Jul 2011 — May 2014

    - Coordinated the regional team across Argentina, Chile, Colombia, and Mexico, overseeing brand launches and B2B/B2C communications. - Managed multiple projects, including press releases, digital content, event management, content creation, and…

Unlock full work history

Education

  1. Bachelor's · Universidad De Buenos Aires
    2005—2012
    AR· Communications
Unlock full education

Achievements

  • Led marketing and PR strategies across 12 countries, achieving 140-160% KPI performance.
  • Achieved 60% process time optimization for greater efficiency.