Self-reported as: “I can work in English”

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About

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Hours

EST business hours

Remote experience

I was based in Argentina and worked for the United States and Europe.

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. WEB CONTENT STRATEGY MANAGER · IQVIA Technologies (Life Sciences)

   Mar 2022 — Present
   · Life Sciences

   - Planned content strategies to drive lead generation and elevate IQVIA web presence - Supported the Product Marketing team by providing recommendations on web communications and digital channels - Reported on web leads and executed follow-up…

2. DIGITAL CONTENT MANAGER · EY (Professional Services)

   Nov 2019 — Mar 2022
   · Professional Services

   - Led marketing campaigns for the Technology and Business Transformation business units: content planning, site redesign, UX enhancement. Drove 20% more traffic and increased by 15% the number of new users - Communicated global deals on internal…

3. SR. DIGITAL MARKETING STRATEGIST · IMS (Media & Advertising)

   May 2016 — Aug 2019
   · Media & Advertising

   - Developed the digital marketing plan targeted for different audiences in 10 countries: business partners, clients, and stakeholders - Reported on sales opportunities and marketing KPIs driven by digital channels. Followed up on Salesforce and…

4. MARKETING MANAGER · Getty Images (Media & Advertising)

   Jul 2011 — May 2016
   · Media & Advertising

   - Led the marketing strategy for the Latin America region - Designed the regional marketing plan to drive lead generation and up-selling opportunities - Monitored and reported on marketing performance metrics, including conversion rates and ROI …

5. PUBLIC RELATIONS & COMMS ANALYST · LicenciasOnline (Technology)

   Aug 2008 — Jun 2011
   · Technology

   - Developed the PR strategy, wrote press releases, and led content development activities for the launch of Windows 7 - Organized events with specialized journalists of the IT industry - Planned, negotiated media and ad buying, and created messaging…

Education

1. Postgraduate degree · Catholic University of Argentina

   2012—2012
   Argentina· Marketing
2. Bachelor of Arts · University of Buenos Aires

   2001—2009
   Argentina· Communication

Achievements

• Increased by 50% the amount of leads for the Commercial Compliance portfolio 2022 vs 2021
• Raised +300 tickets annually to execute web enhancements and helped reduce the web team response time by 30%
• Led marketing campaigns for the Technology and Business Transformation business units: content planning, site redesign, UX enhancement. Drove 20% more traffic and increased by 15% the number of new users
• Managed the launch of the Technology Transformation site to reach an audience of +50K users
• Facilitated the digitalization of case studies' submissions into the internal platform raising 30% the number of requests
• Led content health major project for the Consulting content collection with +90K assets