Sourced
Unlock contact
Back to results

Timezone overlap

4h overlap with US East · Spain

0
3
6
9
12
15
18
21

English level

Full Professional

C2

Detected from your CV

(es)
Other languages:Spanish (native)es:Native

Skills & tools

Skills

Performance MarketingCROGTM StrategyP&L ManagementOmnichannelPartnershipsBrand StrategyMarketplaces

Tools

LovableGA4TableauHubspotNotionFigmaWordpressInstantlyGrowthBookAmplitudeMeta AdsSemrushCriteoGoogle AdsTikTok AdsYT Ads

About

Mariela is a Senior Growth Marketing Manager with 16 years of experience driving revenue for global brands. Currently at Lodgify, she has focused on scaling partner programs, establishing them as a core growth pillar. This work led to an impressive +80% new customer growth and an +88% increase in Monthly Recurring Revenue year-over-year. Her career includes significant contributions at companies like Trafilea, where she scaled the Macy’s channel from $0 to $1M in retail sales within 8 months, doubling profit margins. As a consultant for Rocket Digital and MentorDay, she led strategic marketing projects for major global brands such as BBVA, Coca-Cola, and Nestlé, and created +73% YoY revenue growth through key partnerships with Telefonica and Inmobi. Mariela holds a Master Grande École in Marketing from ESCP Europe and a Bachelor's in Business Administration from Universidad de San Andrés, along with an Executive Program in Digital Business. She seeks senior growth marketing roles in agile organizations that prioritize experimentation and impact, eager to build scalable systems that generate exponential revenue growth.

Highlights

  • Drove +80% new customer growth and +88% MRR increase YoY by scaling partner programs (affiliate, referral, B2B partnerships), establishing them as a core growth pillar.
  • Scaled Macy’s channel from $0 to $1M in Retail Sales in 8 months while doubling profit margins.
  • Increased +30% YoY revenue growth while reducing CoS for Grupo Festina through full-funnel campaigns, CRO recommendations & creative optimization.
  • Generated €500K in upselling and cross-selling revenue by identifying and activating high-value client/account insights.
  • Led strategic branding & marketing projects for major global brands including BBVA and Coca-Cola and Nestlé.
  • Created +73% YoY revenue growth through key partnerships with Telefonica and Inmobi.

Work preferences

Job type
Consulting, Full-time
Company size / type
Growth-stage startup (21-200), Large/multinational (200+)
Culture
Growth-stage startup (21-200), Large Company
Industries
Business Consulting, E-commerce, Information Technology, Marketing & Advertising, Media & Entertainment, Tourism & Hospitality
Hours
EST business hours
Remote experience
Based in Madrid, Spain working for Montevideo, Uruguay (HQ for all US operations)

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

India equivalent
$1,600/mo
This candidate
$5,000/mo
US local hire
$7,000/mo
Save ~$24,000/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Senior Growth Marketing Manager - Global · Lodgify
    Jun 2025 — Present
    ES· SaaS Tech Company

    - Scaled +80% new customer growth and +88% MRR increase YoY by driving partner programs (affiliate, referral, B2B partnerships), establishing them as a core growth pillar for the company. - Developed Al outbound system multiplying partner sourcing…

  2. Senior Growth Marketing Manager - United States · Trafilea
    Jan 2024 — May 2025
    ES· Global Group for E-commerce Brands

    - Drove $1M retail expansion at Macy's and doubled profitability within 8 months by leading multi-channel marketplace strategy across Amazon, Walmart, Macy's, Belk, Shein, and ShopApp. - Owned end-to-end GTM strategy and P&L for product launches…

  3. Senior Growth Marketing Consultant · MentorDay
    Jan 2023 — May 2025
    ES· Startup Accelerator
  4. Senior Digital Marketing Consultant - Global · Rocket Digital
    Sep 2020 — Dec 2022
    ES· Advertising Agency

    - Generated €500K in incremental revenue (20% of agency total) by expanding business with key clients and identifying growth opportunities. - Led strategy and execution for +25 clients across performance, branding, analytics, CRO, web, marketplaces…

  5. Digital Marketing & Branding Consultant - Global · BMC Strategic Innovation
    Sep 2018 — Aug 2020
    AR· Management Consulting

    - Grew agency revenue by $250K managing 10+ strategic projects for top-tier clients (BBVA, Nike, Coca-Cola, Nestlé, Natura), delivering digital and branding strategies. - Translated market research into consumer and content insights to guide GTM…

  6. Digital Marketing Manager - Latam · Logan
    Jan 2017 — Aug 2018
    AR· Advertising Agency

    - Drove 73% revenue growth managing a $1.5M regional marketing budget through integrated 360° strategy. - Developed strategic partnerships with Telefónica and Inmobi, generating $100K new business. - Executed +75 campaigns across paid media, content…

  7. Marketing Specialist & Retail Analyst - Global · Puig, Hermès, Coty & Natura
    Jan 2010 — Dec 2016
    · Global Beauty & Luxury

    - Improved 3x sell-in & sell-out performance through retail and pricing optimization strategies. - Led omnichannel campaigns and launches with a $1M budget across media, PR and events. - Conducted market analysis and defined product lifecycle and…

Unlock full work history

Education

  1. Master Grande École · ESCP Europe
    2010—2011
    FR· Marketing
  2. Bachelor's · Universidad de San Andrés
    2005—2008
    AR· Business Administration
  3. Executive Program · Universidad de San Andrés
    2019—2019
    AR· Digital Business
  4. Master · Product Hackers School
    2025—2026
    ES· Growth Marketing
Unlock full education