Timezone overlap
9h overlap with US East · Argentina
English level
Conversational
Detected from your CV
(es)Skills & tools
Skills
Tools
About
Mariela is a Senior Marketing Strategy Analyst at DIM-Centro de Salud in Buenos Aires, where she drives digital marketing and customer experience initiatives. With over 10 years of experience, she focuses on brand positioning, communication strategies, and utilizing tools like Google Ads and Google Analytics to enhance patient engagement. Previously, Mariela spent a decade at Hospital Británico de Buenos Aires, progressing from Customer Service Supervisor to Marketing & CX Coordinator. In these roles, she led significant projects, including CRM implementation, developing omnichannel contact centers, and redesigning the hospital’s website. Her work also encompassed SEO, email marketing campaigns, and organizing medical events in collaboration with the pharmaceutical industry. She holds a Bachelor's in Marketing from UADE-Universidad Argentina de la Empresa. Mariela is known for her leadership in digital transformation and her ability to manage multidisciplinary teams, always seeking innovative ways, including AI, to improve marketing designs and customer journeys. She is eager to bring her comprehensive healthcare marketing and CX expertise to a remote US role.
Highlights
- Ok
Work preferences
- Job type
- Full-time
- Company size / type
- Growth-stage startup (21-200), Large/multinational (200+), Social/Environmental Impact Company
- Culture
- Large Company
- Industries
- Business Consulting, Health & Telemedicine, Marketing & Advertising, Tourism & Hospitality
- Hours
- Full time
- Remote experience
- Buenos Aires , Argentina
- Available from
- Jul 2026
Salary context
Benchmarks for SMB non-tech role · Senior (7+ yrs).
US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.
Work experience
- Analista Sr. Estrategia Marketing · DIM- Centro de SaludDec 2025 — PresentAR
- Responsable de gestion comercial - Gestion paid media -googles ads & Meta. - Gestión integral de eventos/congresos y coordinación de materiales promocionales:
- Coordinadora Marketing & CX · Hospital Británico de Buenos AiresMay 2022 — Sep 2025AR
- Responsable de Liderar proyectos estratégicos basados en insights de clientes, orientados a Posicionar unidad de negocios y optimizar la experiencia y fidelización. - Lideré el rediseño de la página web, mejorando la experiencia de usuario y…
- Supervisora Customer Service · Hospital Británico de Buenos AiresMay 2015 — Apr 2022AR
- Responsable de Centro de contacto Clientes. - Coordinación y gestión de equipos call center propio y externos, asegurando el cumplimiento de estándares de calidad y eficiencia bajo las normas COPC. - Diseño de manuales de capacitación y participe…
Education
- Licenciatura · UADE-Universidad Argentina de la Empresa2017—2022AR· Comercialización