Self-reported as: “I can work in English”

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Hours

EST business hours

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. Marketing Manager · Akikb Minibodegas

   Oct 2023 — Present

   - Budgeting and planning of the company's marketing strategy. - Implementation of online and offline campaigns. - Branding and positioning strategy. - Management of KPIs to measure actions taken. - Collaborative work with commercial, operations, and…

2. Marketing & Communications Lead (Freelance) · Mibucle

   Apr 2021 — Nov 2022

   - Marketing and communications strategy planning. - Coordination with the team for event execution and product improvements. - Strategic alliance generation for company positioning. - KPI evaluation according to actions taken.

3. LATAM Marketing & Communications Director (Freelance) · Minga Digital

   Jul 2020 — Sep 2023

   - Marketing strategy planning for Chile, Colombia, Peru, and Mexico. - Team coordination for the achievement and fulfillment of monthly objectives. - Product campaign implementation. - Project generation according to company needs.

4. Marketing and Communications Lead · Fundación Mujer Impacta

   Sep 2019 — Mar 2021

   - Experience leading the communications team, including graphic design, journalism, audiovisual, and web development. - Strategy for the foundation's positioning through the use of various digital platforms, as well as alliances with media outlets…

5. Marketing Manager · Publimetro S.A.

   Nov 2015 — Aug 2019

   - Experience leading the marketing, graphic design, and audiovisual team of over 10 people for the company's different products. - Strategy for maintaining leadership in press media, using readership study data from Valida by IPSOS monthly. Result…

6. Marketing Manager · Negocios Online S.A. – Grupo El Mercurio

   Jan 2012 — Sep 2015

   - Responsible for the strategy and brand development of Adxion, achieving positioning and media validation. Later in charge of the Farox and ViveDescuentos brands. - Coordination of customer loyalty actions. - Management of the department's budget…

7. Commercial Manager · Negocios Online S.A- Grupo el Mercurio

   Feb 2011 — Dec 2011

   - Led a team of 5 people in the commercial and design department. - Sales strategy to achieve budget and EBITDA fulfillment. Result: year-end closure with 100% budget fulfillment. - Management of commercial goals. - Continuous team training to keep…

8. Communication & Alliances Coordinator · Business News Americas

   Sep 2009 — Jan 2011

   - Development of the annual communications and alliances plan based on commercial objectives. - Planning and execution of the company's media plan. - International relationship building with related companies to increase global brand exposure. …

9. Corporate Assistant · Business News Americas

   Jan 2009 — Sep 2009

   - Responsible for vendor invoicing. - Responsible for internal and external communications. - Cost optimization, achieving over 10% savings in the department's budget.

Education

1. Higher Education · Escuela de Publicidad Underground Argentina

   2005
2. — · Universidad de Buenos Aires

   2001—2004
   · Social Communications
3. High school diploma with a focus on media · Escuela Técnica ORT II

   2000

Achievements

• Strategy for the foundation's positioning through the use of various digital platforms, as well as alliances with media outlets. 2020 Result: 165% increase in foundation visibility.
• Establishment of alliances with traditional and digital media to increase foundation visibility and amplify its work. Result: 70% increase in alliances.
• Strategy for maintaining leadership in press media, using readership study data from Valida by IPSOS monthly. Result: sustainable monthly increase of 12% in total readership Mon-Fri.
• Sales strategy to achieve budget and EBITDA fulfillment. Result: year-end closure with 100% budget fulfillment.
• Cost optimization, achieving over 10% savings in the department's budget.