Skills & tools

About

Work preferences

Job type

Full-time, Part-time

Company size / type

Growth-stage startup (21-200), Large/multinational (200+), Social/Environmental Impact Company

Culture

Growth-stage startup (21-200), Large Company

Industries

Finance & Accounting, Information Technology

Hours

EST business hours

Remote experience

I currently work for a US startup and previously for a company based in Buenos Aires (I am in Córdoba).

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. Global Marketing Manager · Gr4vy

   Jan 2024 — Present

   Strategy & Budget. Partnership marketing. Brand architecture and Events. Key messaging. Email marketing. CRM and ROI analysis by channel. Linkedin. Partnership marketing. Content creation. ABM strategy and content. Corporate website redesign. +100%…

2. Marketing Growth Manager · CloudGaia

   Jan 2022 — Jan 2024

   Email marketing campaigns Inbound strategy (nurturing and acquisition) B2B acquisition outbound, LTV tracking. (2 business units: USA, Leadership in industry Europe and Latam.) content creation Target positioning strategy, case studies and decks…

3. Strategy & Insights Planner · Naranja X

   Jan 2020 — Jan 2022

   Strategic planning + Detection and monitoring of quarterly reviews actionable insights. Prioritization of topics agencies for Brand Narrative. Strategic map and Guardian of Brand Cues in Scorecard. BU and unification of criteria Configuration of…

4. Product Owner · Naranja X

   Jan 2019 — Jan 2019

   Manage and prioritize the product Briefing of the project and backlog. content pieces for TV, Streamline and control the social media, radio, OOH and budget. internal communication. Align expectations with Approval. stakeholders. Results reporting…

5. Brand Strategist · Naranja X

   Jan 2018 — Jan 2020

   Leadership of online and offline Brand campaigns. Context analysis with Tracking and measurement of brand, market and results, learnings, and ad hoc research. conclusions. Creative briefing and Leadership of physical branch experience tracking of…

6. Sr. Digital Marketing Analyst · Naranja

   Jan 2015 — Jan 2017

   Digital marketing strategies (and later 360°) CSR & MKT Program (One Media mix and content optimization. goal, one field): Logistics solutions, Analysis of results and insights. program innovation, real-time Creation of emails, A/B Testing (of…

7. Jr. Social Media Analyst · Naranja

   Jan 2013 — Jan 2015

   Monthly content budget for UX writing according to voice and tone. networks: In, X, Fb, blog. Briefing and tracking of +100% followers and interactions on X. graphic pieces. Creation of digital brand personality. Crisis manual creation. Brandbook…

Education

1. Bachelor's · UES 21

   2007—2012
   · Public and Institutional Relations
2. Diploma program · UCA

   2022—2022
   · Financial Inclusion & Fintech
3. Training · Bridge the gap

   2020—2020
   · Diversity and Non-Sexist Communication
4. Certification · Kinetic

   2019—2019
   · Product Owner
5. Diploma program · UES21

   2016—2016
   · CREA (Creativity, Innovation, and Neuroscience)
6. Diploma program · Universidad Blas Pascal

   2015—2015
   · Digital Marketing

Achievements

• +100% qualified leads
• +100% followers and interactions on X. graphic pieces.