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Timezone overlap

9h overlap with US East · Argentina

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English level

Conversational

B1

Self-assessed via CEFR ladder

(es)
Other languages:Spanish (native)es:Native

Skills & tools

Skills

Digital MarketingSocial Media ManagementDigital Traffic (Trafficking)Content CreationMarketing ConsultingCommunication DesignHealthcare Marketingcopywriting

Tools

No tools listed yet.

About

Maria Rita is a seasoned Marketing Manager and Trafficker based in Buenos Aires, Argentina, bringing nearly two decades of experience to her current role at Helpi Mentoring. With a robust background spanning health, telemedicine, marketing, and online education, she specializes in driving digital strategies and managing paid media campaigns. Her diverse career arc includes serving as an Adjunct Marketing Professor at UTN Buenos Aires, where she educates future business leaders. Maria Rita also operates as a Freelance Marketing Consultant, advising various clients. Notably, she spent eight years as Marketing Manager at CRIOCENTER, a Stem Cell Bank, building deep expertise in the biotechnology sector. Maria Rita holds a Postgraduate Degree in Organizational Management from USAL and a Bachelor's in Advertising from UCES. Eager to expand her expertise across diverse markets, she enjoys collaborating with new teams and exploring innovative approaches in marketing.

Work preferences

Job type
Freelance / Independent
Company size / type
Early-stage startup (0-20), Growth-stage startup (21-200), Large/multinational (200+), Nonprofit / NGO, Social/Environmental Impact Company
Culture
Early-stage startup (0-20), Growth-stage startup (21-200), Independent, Nonprofit / NGO, Public Organization
Industries
Business Consulting, Health & Telemedicine, Marketing & Advertising, Online Education & Training
Hours
EST business hours
Remote experience
Based in Buenos Aires Argentina, working for Miami and Mexico

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

India equivalent
$1,600/mo
This candidate
$2,000/mo
US local hire
$7,000/mo
Save ~$60,000/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Trafficker and Marketing Manager · Helpi Mentoring
    Apr 2024 — Present
    MX

    - Managed paid and organic traffic campaigns. - Developed comprehensive digital marketing strategy. - Created and optimized content for digital platforms. - Analyzed metrics and reported on results.

  2. Adjunct Marketing Professor I & II — Bachelor's in Business Administration · UTN Buenos Aires
    Aug 2023 — Present
    AR

    - Taught Marketing I and II courses within the Bachelor's in Business Administration program. - Developed instructional materials and assessments. - Guided and mentored students on marketing projects.

  3. Freelance Marketing Consultant · Self-employed
    Feb 2023 — Present
    AR

    - Provided marketing consulting for companies and startups. - Created content and managed social media accounts. - Designed and implemented digital communication strategies.

  4. Marketing Manager · CRIOCENTER — Stem Cell Bank
    Jul 2015 — Present
    AR

    - Built and consolidated the Marketing department. - Sourced and evaluated vendors. - Managed social media: ad design, content creation, and posting. - Implemented and distributed customer satisfaction surveys. - Created and designed communication…

  5. Marketing Manager · MATERCELL — Stem Cell Bank
    Dec 2013 — Jun 2015
    AR

    - Built the Marketing department. - Prepared budgets. - Coordinated the medical sales representatives team. - Created and supervised the design of communication materials. - Developed content for various marketing pieces.

  6. Marketing Manager · CEGYR
    May 2012 — May 2015
    AR

    - Developed the marketing plan. - Created and supervised the design of communication pieces. - Developed content for various pieces. - Managed and updated social media accounts.

  7. Head of Development and Communications · PROEM
    Jan 2012 — Sep 2012
    AR

    - Planned departmental activities. - Created and developed communication campaigns. - Managed and updated social media accounts. - Organized events. - Developed content.

  8. Account Executive · Baron Becerra Advertising Agency
    Mar 2010 — Oct 2011
    AR

    - Sourced and managed new accounts. - Directly managed both agency and personal client accounts. - Prepared presentations and budgets. - Supervised and prepared promotions.

  9. Junior Account Executive · Grupo Publicitario
    Jan 2006 — Jan 2008
    AR

    - Assisted the Account Director. - Directly managed various client accounts. - Prepared presentations and budgets. - Supervised and assembled promotions. - Organized events. - Handled administrative tasks and invoicing.

  10. Account Assistant · Oyster Group
    Apr 2005 — Jan 2006
    AR

    - Supported the Account Executive. - Supervised and prepared promotions. - Organized events. - Handled administrative tasks. - Communicated directly with clients.

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Education

  1. Postgraduate Degree · USAL — Universidad del Salvador
    2011
    AR· Organizational Management
  2. Bachelor's Degree · UCES — Universidad de Ciencias Empresariales y Sociales
    2005
    AR· Advertising
  3. High School Diploma · Colegio Esquiú
    2000
    AR
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