Timezone overlap
9h overlap with US East · Argentina
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About
Maria Laura is a Media & Digital Marketing Consultant with 14 years of experience driving growth across Latin America. Most recently, as Media Operations Manager at Monks Argentina, she led multidisciplinary teams of over 10 media specialists across Paid Search, Paid Social, and Programmatic Media. Her work involved developing integrated media strategies for leading consumer brands like Mercado Libre, Natura, and Toyota across Spanish-speaking Latin America. Before Monks, she spent four years at Nespresso - Nestlé Argentina, where she coordinated regional media initiatives supporting digital sales across seven Latin American markets and standardized campaign planning processes. She was also recognized by Meta as a regional Success Story for effectively integrating branding and performance media. She holds a Bachelor's Degree in Marketing from Universidad de Morón. She enjoys building high-performing teams, improving processes, and collaborating across functions to solve business challenges. She is adaptable, data-driven, and motivated by opportunities where she can make a meaningful impact while continuing to learn and grow.
Highlights
- Led Media Operations across Spanish-speaking Latin America, managing multidisciplinary teams responsible for delivering integrated media strategies for some of the region's leading consumer brands.
- Led a multidisciplinary team of more than 10 media specialists across Paid Search, Paid Social and Programmatic Media.
- Developed media strategies for brands including Mercado Libre, Natura, Clarín, ICBC, Lacoste, Levi´s, Toyota, Olimpo Bet.
- Recognized by Meta as a regional Success Story for effectively integrating branding and performance media.
- Coordinated regional media initiatives supporting digital sales across seven Latin American markets.
- Standardized campaign planning, reporting and optimization processes across LATAM.
Work preferences
- Job type
- Full-time, Part-time
- Company size / type
- Growth-stage startup (21-200), Large/multinational (200+)
- Culture
- Early-stage startup (0-20), Growth-stage startup (21-200), Independent, Large Company
- Industries
- E-commerce, Marketing & Advertising, Media & Entertainment, Tourism & Hospitality
- Hours
- EST business hours
Salary context
Benchmarks for SMB non-tech role · Senior (7+ yrs).
US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.
Work experience
- Media & Digital Marketing Consultant · Media & Digital Marketing ConsultantJan 2025 — Present
- Partner with startups and small-to-medium businesses to develop scalable media and digital marketing strategies focused on customer acquisition, brand growth and marketing effectiveness. - Design integrated media strategies tailored to each…
- Media Operations Manager · Monks ArgentinaNov 2021 — Dec 2024AR
- Led Media Operations across Spanish-speaking Latin America, managing multidisciplinary teams responsible for delivering integrated media strategies for some of the region's leading consumer brands. - Led a multidisciplinary team of more than 10…
- Growth Marketing Coordinator · Nespresso - Nestlé ArgentinaJun 2020 — Nov 2021AR
- Led the digital growth strategy focused on ecommerce expansion, customer acquisition and omnichannel revenue generation. - Defined integrated media strategies supporting ecommerce growth, customer acquisition and retention. - Managed paid media…
- Media & Social Media Coordinator · Nespresso - Nestlé ArgentinaFeb 2017 — Jun 2020AR
- Led integrated media planning across digital and traditional channels while managing social media strategy under global brand guidelines. - Planned and executed integrated media campaigns combining TV, Radio, Out-of-Home, Google Ads, Meta Ads…
- Senior Digital Marketing Specialist · DIRECTV LATIN AMERICADec 2015 — Feb 2017US company · remote
- Responsible for coordinating regional media initiatives supporting digital sales across seven Latin American markets. - Coordinated media planning and campaign execution together with regional agencies and local marketing teams. - Standardized…
- Digital Marketing Analyst · TELECOM - PERSONALJul 2012 — Dec 2015AR
- Managed digital media initiatives focused on customer acquisition, ecommerce growth, and B2B lead generation through SEO, SEM, paid media optimization, and cross-functional campaign execution for nationwide commercial initiatives.
Education
- Bachelor's Degree · Moron University2004—2008AR· Marketing