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Timezone overlap

9h overlap with US East · Argentina

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English level

Upper Intermediate

B2

Self-assessed via CEFR ladder

(es)
Other languages:Spanish (native)es:Native

Skills & tools

Skills

Project ManagementClient RelationsCommunication StrategyCreative Problem-SolvingContent Writing & Editing

Tools

Google WorkspaceAdobe IllustratorAdobe PhotoshopAI-Assisted WorkflowsCustom GPTsGoogle Colab

About

María Inés is a Brand & Content Strategy Consultant, bringing over 18 years of experience in communication strategy and cross-functional project leadership. Her contributions include work recognized by Effie Awards for major clients like HSBC and The Salvation Army. She currently applies her expertise across diverse sectors, including IT, marketing, media, and e-commerce. Prior to her current independent work (since 2026), she served as a Content Strategy & Research Analyst and Content Writer and Editor at Etecé, a high-quality digital encyclopedia. She also worked as a Brand & Communication Consultant (2018–2023), further solidifying her broad background in brand development and content creation. Driven by continuous curiosity and a desire for new challenges, she values the expanded growth possibilities that remote and hybrid working models offer. She approaches her work with responsibility, empathy, and intuition, always seeking to learn and adapt in a fast-changing world.

Highlights

  • 18+ years in communication strategy and cross-functional projects. Contributed to Effie-recognized work for HSBC and The Salvation Army.

Work preferences

Job type
Consulting, Freelance / Independent, Full-time, Part-time
Company size / type
Early-stage startup (0-20), Growth-stage startup (21-200), Large/multinational (200+), Nonprofit / NGO, Social/Environmental Impact Company
Culture
Early-stage startup (0-20), Growth-stage startup (21-200), Independent, Large Company, Nonprofit / NGO, Public Organization
Industries
Business Consulting, E-commerce, Health & Telemedicine, Information Technology, Marketing & Advertising, Media & Entertainment, Online Education & Training
Hours
Full EST overlap
Remote experience
I was based in Buenos Aires, Argentina, working remotely for ETECÉ and serving Spanish-speaking markets across Latin America and Spain.
Available from
Sep 0202
Notice period
Immediate
Engagement
Open to contract / freelance

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

India equivalent
$1,600/mo
This candidate
$2,900/mo
US local hire
$7,000/mo
Save ~$49,200/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Brand & Content Strategy Consultant · Freelance
    Jan 2026 — Present
  2. Content Strategy & Research Analyst · Etecé | High-Quality Digital Encyclopedia
    Jan 2025 — Jan 2026
  3. Content Writer and Editor · Etecé | High-Quality Digital Encyclopedia
    Jan 2019 — Dec 2024
  4. Brand & Communication Consultant · Freelance
    Jul 2018 — Dec 2023
  5. Communication Coordinator · Ministry of Social Development, Argentina
    Jul 2017 — Dec 2018
  6. Executive Committee Monitoring & Coordination · Ministry of Social Development, Argentina | UNDP
    Sep 2013 — Dec 2015
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Education

  1. Master in Management · Universidad de San Andrés
    2025—2026
    · Management & Business Analytics
  2. Bachelor’s Degree · Universidad de Morón
    2002—2006
    · Advertising
  3. Certificate · Universidade Aberta de Portu
    2022—2022
    · Sustainability & Ecological Footprint
  4. Certificate · Domestika
    2021—2022
    · SEO (Search Engine Optimization) fundamentals
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