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Timezone overlap

9h overlap with US East · Argentina

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English level

Upper Intermediate

B2

Self-assessed via CEFR ladder

(es)
Other languages:Spanish (native)es:Native

Skills & tools

Skills

Content platform developmentSocial media managementMarketing strategyPricing strategyRetail marketing strategyNew store launchesDigital marketing implementationMedia budget managementBrand positioning strategyCRM strategy

Tools

BOSCH Video SecurityTripAdvisorBookingOVINokia MessagingNokia GolOVI STORENokia.com.arNokia.cl

About

María currently operates as an independent Digital Consultant, applying over three decades of experience to guide projects for diverse clients. Her career includes significant contributions to major brands. As Marketing and Sales Manager at CABAÑAS LAS PAMPAS, she achieved a 9.5 guest review score on Booking for two consecutive years. During her time at Entel PCS, María implemented digital marketing communication across more than 1,000 stores in Chile, leading to online content updates and saving over 20% of the Trade marketing budget. She also played a key role in launching Entel's Perú subsidiary, which saw an 8-point market share growth in just five months, and increased brand preference in critical regions from 25% to 35%. Earlier, she successfully launched new Nokia services like OVI and Messaging, exceeding user estimates by over 40%. María holds a PostGrado in Marketing Directo from Universidad de San Andrés and a Licenciatura in Publicidad from Universidad del Salvador. She is open to complementing her current work with engaging remote activities that offer additional income.

Highlights

  • Implemented digital marketing communication across 1,000+ Entel stores in Chile, achieving online content updates and saving over 20% of the Trade marketing budget.
  • Contributed to Entel's Perú subsidiary opening, growing market share by 8 points in 5 months.
  • Increased brand preference in UTI Regions from 25% to 35% between 2011 and 2013.
  • Successfully launched new Nokia services (OVI, Messaging, Gol, OVI STORE), exceeding user estimates by over 40%.
  • Increased market share by 2 points in 3 problematic regions: Araucanía, Coquimbo, and Punta Arenas.
  • Achieved a 9.5 guest review score on Booking for two consecutive years.

Work preferences

Job type
Freelance / Independent
Company size / type
Growth-stage startup (21-200), Large/multinational (200+)
Culture
—
Industries
Marketing & Advertising, Online Education & Training, Tourism & Hospitality
Hours
EST business hours
Remote experience
Chile

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

India equivalent
$1,600/mo
This candidate
$2,000/mo
US local hire
$7,000/mo
Save ~$60,000/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Consultora Digital Independiente · Proyectos Digitales - Independiente
    Jun 2021 — Present

    - Etapa final Proyecto de Digitalización de Tiendas ENTEL. Desarrollo de plataforma para implementación y administración de contenidos de marketing segmentados para las Tiendas. - Proyecto Medición de Foto de Éxito - cámaras en Tiendas (App BOSCH…

  2. Marketing and Sales Manager · CABAÑAS LAS PAMPAS
    Sep 2018 — Feb 2021
    AR

    - Desarrollo de estrategias de marketing. - Implementación de acciones estacionales: invierno - Centro de Sky Chapelco, verano, eventos especiales (PatagoniaRunn, Eclipse 2022, Teams de Running). - Definición de estrategias tarifarias. - Promoción…

  3. Trade Marketing Manager · ENTEL PCS
    Sep 2015 — Jul 2018
    CL

    - Diseño y liderazgo de estrategias de marketing en puntos de venta. - Desarrollo de servicios adicionales en Tiendas: pick-up en Tienda, visita agendada, experiencia HOGAR. - Lanzamientos de nuevas Tiendas Entel (Flagship Store: Av. Alonso de…

  4. Subgerente de Medios Corporativos · Entel
    Jun 2013 — Aug 2015
    CL

    - Desarrollo e implementación de estrategia integral de medios masivos para el posicionamiento de la marca. - Administración del presupuesto total de medios masivos de Entel (División Personas, Negocios y Corporativo). - Logros: participación en la…

  5. Subgerente de Marketing Regiones · Entel
    Nov 2010 — May 2013
    CL

    - Diseño de estrategias de marketing para el posicionamiento de la marca en todo Chile. - Desarrollo de Scorecard Regiones: indicadores de marca regionales para definir KPI's de gestión. - Logros: preferencia de marca en Regiones UTI creció del 25…

  6. Marketing Manager · NOKIA CHILE
    May 2008 — Sep 2010
    CL

    - Diseño de estrategias de marketing para el posiciónamiento de Nokia Chile. - Manejo de plan de medios masivos, ejecución de acciones BTL, desarrollo de assets creativos para la marca (360 implementartion). - Estrategia de Social Media y Digital…

  7. Digital & LRM Manager - Argentina, Chile & Perú · NOKIA ARGENTINA
    Jan 2006 — Apr 2008
    AR

    - CRM Nokia Consumer Strategy: desarrollo de programas de relacionamiento para incrementar los usuarios de Nokia en las plataformas digitales. - Campañas de Emailing. - Nokia.com.ar y nokia.cl web sites. - Logros: incremento de visitantes únicos en…

  8. Director de Cuentas Lucky Strike · GREY ARGENTINA
    Jan 2006
    ARUS company · remote
  9. Supervisora de Marketing y Comunicaciones · SHELL CAPSA
    Jan 1998 — Jan 2005
  10. Jefe de Capacitación en Prevención de Fraude / Departamento de Seguridad en TC · MASTERCARD
    Jan 1991 — Jan 1997
    ARUS company · remote
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Education

  1. PostGrado · Universidad de San Andrés
    2006
    AR· Marketing Directo
  2. Licenciatura · Universidad del Salvador
    1995
    AR· Publicidad
  3. Perito Mercantil · Escuela Mc Nab Bernal . Hermanos
    1989
    AR
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