Timezone overlap
4h overlap with US East · Spain
English level
Advanced
Self-reported as: “I can work in English”
Skills & tools
Skills
Tools
No tools listed yet.
About
I am currently looking for remote work in Digital areas. I have experience working with and leading interdisciplinary teams. I usually act as the link between business and technology areas. I have worked for Lanacion.com, Banco Santander in both Spain and Argentina, and also for a top-tier insurance company.
Work preferences
- Job type
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- Company size / type
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- Culture
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- Industries
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- Hours
- EST business hours
- Remote experience
- From Spain, I worked for London
Salary context
Benchmarks for Marketing · Senior (7+ yrs).
US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.
Work experience
- Senior Digital Sales Specialist · Línea DirectaMar 2023 — Sep 2024· Insurance
- Designed and defined online sales processes (UX/UI) from customer, business, functional, and design perspectives. - Prioritized projects, taking into account their expected return. - Created and developed the digital & commercial strategy. - Led…
- CRO Expert | Digital Sales Executive Program · Santander BankJul 2022 — Feb 2023
- Identified opportunities for growth and continuous improvement for web & app. - Created and managed an improvement roadmap by prioritizing, planning, executing, and measuring all A/B Testing and customizations of webs & apps for multiple projects…
- Digital Marketing Manager · Aim.store, authentic regional marketJun 2021 — Jun 2022
- Developed the marketing strategy, value proposition, and its corresponding implementation in digital media: SEO, SEM, Google Ads, social media campaigns (acquisition, traffic generation, retargeting, and likes to the Facebook page), automation…
- Project Lead CRO | Digital Sales · Santander Bank ArgentinaJan 2019 — Jan 2021
- Supervised and developed CRO actions with A/B testing and multivariate experiments to optimize conversion funnels, considering the best UX/UI. - Designed remarketing and personalization campaigns to decrease the shopping cart abandonment rate. …
- Digital Marketing Specialist · Santander Bank ArgentinaJan 2013 — Dec 2018
- Communicated online the App & Online Banking services. - Created and supervised creative pieces (responsive and desktop versions), e.g., landing pages, push alert notifications, emails, Google display banners, and SEM campaigns for B2B customers…
- Web Content Manager · Santander Bank Argentina
- Taught and explained the CRO methodology and how tools work to internal clients. - Created and automated dynamic audiences with a propensity to buy. - Experienced in interdepartmental projects with IT, UX, and research.
Education
- Immersion program · Digital House2017—2018· Digital Marketing
- Academic degree · Universidad Argentina de la Empresa2009—2012· Public Relations