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Timezone overlap

9h overlap with US East · Argentina

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English level

Upper Intermediate

B2

Self-assessed via CEFR ladder

(es)
Other languages:Spanish (native)es:Native

Skills & tools

Skills

Event planningBudget managementCommunication strategyContent creationEmployer brandingAgency coordinationReportingCrisis managementMedia relationsInfluencer relations

Tools

LinkedIn

About

Luciana is an External Communications Coordinator at Mondelēz International, where she oversees corporate communications strategy across Argentina, Uruguay, and Paraguay. She manages corporate reputation, executive positioning, and media relations, including coordinating three external agencies for press, social media, and media monitoring. Her work also involves handling crisis communications and orchestrating press actions with both national and international media outlets. With over 10 years of experience, Luciana has built a robust background in diverse communications roles. Previously, as an Account Supervisor at Jeffrey Group and an Account Executive at Dinamarca Public Relations, she managed press actions and high-profile events. Her earlier work as a Communications Analyst SR at the Directorate-General for Entrepreneurship | GCBA included providing communication advice to high-profile political figures, creating content for a Minister's social networks, and managing the complete crisis cycle. Luciana holds a Master's degree in Digital and Interactive Communication from UNR, alongside degrees in Journalism and Audiovisual Communication. Luciana is known for her natural curiosity and commitment to finding better ways to solve problems. She enjoys improving communication processes, leveraging AI tools for efficiency, and translating complex business topics into clear, engaging narratives.

Highlights

  • Coordinated three agencies for press, social media, and media monitoring.
  • Managed press actions involving both national and international media outlets.
  • Created content for the social networks of the Minister of Health and Social Development.
  • Provided communication advice to high-profile political figures including a Minister.
  • Planned and managed corporate and public events with high visibility.
  • Managed the complete crisis cycle, including prevention, crisis response, post-crisis, and media training.

Work preferences

Job type
Consulting, Freelance / Independent, Full-time
Company size / type
Early-stage startup (0-20), Growth-stage startup (21-200), Large/multinational (200+)
Culture
Early-stage startup (0-20), Growth-stage startup (21-200)
Industries
Health & Telemedicine, Marketing & Advertising, Media & Entertainment, Online Education & Training
Hours
EST business hours

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

India equivalent
$1,600/mo
This candidate
$6,000/mo
US local hire
$7,000/mo
Save ~$12,000/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. External Comuniator Coordinator · Mondelez International
    Jan 2021 — Present
    USUS company · remote

    - Coordination of three agencies (press, social media and media monitoring). - Creation of content for corporate Linkedin and personal accounts of executives under the employer branding programme. - Development of communication proposals together…

  2. Account Supervisor · Jeffrey Group
    Jan 2019 — Jan 2021
    USUS company · remote

    - Press and content for brands: American Airlines, Dow Chemical, Autodesck, Enterprise, McCain Argentina, JeffreyGroup and Amway. - Liaison with influencers and journalists. - Detection of alerts and communication opportunities. - Management of…

  3. Account executive · Dinamarca public relations
    Jan 2018 — Jan 2019
    AR

    - Creation of content for the social networks of the Minister of Health and Social Development, Carolina Stanley. - Direct contact with the minister and her team. - Communication advice for Carolina Stanley, Juan Centurión and Sergio Massa. …

  4. COMMUNICATIONS ANALYST SR · Directorate-General for Entrepreneurship | GCBA
    Jan 2017 — Jan 2018
    AR

    - Integral communication for the different programmes of the Directorate (digital strategy, press, creative writing, creation of the different communication plans. Project monitoring. - Interaction and relations with different areas of government. …

  5. Account Assistant · Agencia Ninch
    Jan 2016 — Jan 2017
    AR

    - Management and clipping reports. - Press and content for brands: Beldent, Educación IT, Chicco, Café Martínez, Sony Mobile, Sadepan, Poker Stars, Espadol Dettol. - Liaison with influencers and journalists. - Drafting of press releases.

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Education

  1. Journalism degree · TEA
    2011—2013
    AR
  2. Degree in Audiovisual Communication · UNSAM
    2014—2015
    AR
  3. Master's degree · UNR
    2017—2018
    AR· digital and interactive communication
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