Sourced
Unlock contact
Back to results

Timezone overlap

9h overlap with US East · Argentina

0
3
6
9
12
15
18
21

English level

Advanced

C1

Detected from your CV

(es)
Other languages:Spanish (native)es:Native

Skills & tools

Skills

Project managementSEOAI toolsDesign & editingsocial mediawritingteaching

Tools

ahrefsgoogle analyticstrelloInstagram InsightsSemrush

About

Lucía is a Communications & Content Consultant based in Buenos Aires, Argentina, with nearly nine years of experience guiding digital strategy for major brands. In her current freelance capacity, she directs content and editorial strategies for clients such as Santander, La Nación, TV Azteca, and Agencia EFE. Her career arc includes serving as Project Leader for SEO & Content Strategy at Digital Room and as Content & SEO Lead at LA NACIÓN. During her career, Lucía notably led the SEO growth strategy across six LATAM countries for MercadoLibre, driving measurable improvements in organic traffic and search rankings through content optimization and data-driven strategy. She also shares her expertise as an Adjunct Professor at Pontificia Universidad Católica Argentina. Lucía holds a Master's Degree in Agency Journalism from Universidad Carlos III de Madrid and a Bachelor's in Journalism & Communications from Pontificia Universidad Católica Argentina. She thrives in remote environments where she can apply a metrics-driven approach to content strategy, particularly for social media, blogs, and websites.

Highlights

  • Mercado Libre: led SEO growth strategy across six LATAM countries for MercadoLibre, driving measurable improvements in organic traffic and search rankings through content optimization and data-driven strategy.
  • Directed content and editorial strategy for major brands including Santander, La Nación, TV Azteca, and Agencia EFE.

Work preferences

Job type
Freelance / Independent, Part-time
Company size / type
Early-stage startup (0-20), Growth-stage startup (21-200), Nonprofit / NGO
Culture
—
Industries
Business Consulting, E-commerce, Media & Entertainment, Online Education & Training
Hours
EST business hours
Remote experience
Based in Buenos Aires, Argentina.
Available from
Jul 2026
Engagement
Open to contract / freelance

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

India equivalent
$1,600/mo
This candidate
$2,500/mo
US local hire
$7,000/mo
Save ~$54,000/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Freelance Communications & Content Consultant · Independent
    Jan 2026 — Present

    - Media relations and report writing for ADEPA (Argentine Press Publishers Association). - Teaching digital content courses and managing social media accounts.

  2. Project Leader, SEO & Content Strategy · Digital Room
    Jan 2024 — Jan 2025

    - Mercado Libre (2025): led SEO strategy for the Autos and Real Estate blogs, focused on organic traffic growth and transactional goals. - TV Azteca (2024): editorial and SEO leadership for U.S. Hispanic audience growth, including team coordination…

  3. Adjunct Professor · Pontificia Universidad Católica Argentina
    Jan 2020 — Present
    AR

    - Lecturer for the Business Organization course within the Journalism degree program.

  4. Content & SEO Lead · LA NACIÓN
    Jan 2020 — Jan 2023
    AR

    - U.S. vertical launch (2022-2023): led the creation and launch of a new content vertical targeting Spanish-speaking audiences in the United States.

  5. Content Strategist & Project Coordinator · Ycon Media / Santander Post
    Jan 2020 — Jan 2020

    - Led the launch of Banco Santander's blog (Santander Post), coordinating the editorial team and client communications.

  6. News Writer · Agencia EFE
    Jan 2019 — Jan 2019
    ES

    - Wrote news wires and conducted interviews for international distribution.

  7. Multimedia Content Producer · LA NACIÓN
    Jan 2017 — Jan 2018
    AR

    - Wrote scripts and edited video content for lanacion.com.

  8. Media Relations & Communications Assistant · ADEPA
    Jan 2016 — Jan 2017
    AR

    - Drafted press releases and translated reports on the media industry, journalism, and regulation for distribution to members and national outlets. - Managed media and journalist relations in the context of the association's activities and…

Unlock full work history

Education

  1. Master's Degree · Universidad Carlos III de Madrid
    2018—2019
    ES· Agency Journalism
  2. Bachelor's · Pontificia Universidad Católica Argentina
    2013—2016
    AR· Journalism & Communications
  3. Exchange Program · Pontificia Universidad Católica de Chile
    2015—2015
    CL
Unlock full education

Links