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Timezone overlap

9h overlap with US East · Argentina

0
3
6
9
12
15
18
21

English level

Advanced

C1

Self-reported as: “Can work in English - Advanced or Bilingual”

Other languages:Spanish (native)

Skills & tools

Skills

BrandingDigital Marketing (Ads)E-commerceMarketing

Tools

Microsoft OfficeMeta AdsAsana

About

Seeking new challenges that allow me to express myself, contribute from experience and creativity. A collaborative environment.

Work preferences

Job type
Consulting, Full-time
Company size / type
Growth-stage startup (21-200), Large/multinational (200+), Nonprofit / NGO, Social/Environmental Impact Company
Culture
Early-stage startup (0-20), Growth-stage startup (21-200), Large Company
Industries
Health & Telemedicine, Marketing & Advertising
Hours
EST business hours

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

India equivalent
$1,800/mo
This candidate
$3,000/mo
US local hire
$7,400/mo
Save ~$52,800/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Brand Manager Skincare & Suncare · COTY Iberia
    May 2024 — Present

    Led the strategy and relaunch of the Lancaster brand in Iberia, elevating its brand equity. Developed the CRM loyalty and new consumer recruitment plan. Implemented pricing strategies and P&L optimization. Supervised A&P, market share, and financial…

  2. Brand Manager & Digital Lead · Haleon (GSK)
    Jul 2022 — May 2024

    Brand strategy for Hinds & Nicotinell (OTC) in pharmacy and retail. ATL and digital campaigns (TV, YouTube, social media). Optimized customer journey and UX in e-commerce. Anti-smoking programs with health and government entities. Managed budget…

  3. Regional Brand Manager Southern Cone · Pernod Ricard
    Jan 2022 — Jul 2022

    Marketing strategy for the White Spirits category in Argentina and Uruguay. Implemented 360 campaigns including ATL, digital, and PR. Controlled P&L, A&P budget, and monitored market share.

  4. Brand Manager Hair Color & Hair Care · L’Oreal Argentina
    Jan 2021 — Jan 2022

    Developed and strengthened Brand Equity in Hair Color and Hair Care. Digital transformation of the brand: social media, web, PR, SEM/SEO, CRM, and e-commerce. Managed budget (A&P) and monitored financial performance (P&L).

  5. Digital Specialist · L'Oreal Argentina
    Jan 2020 — Jan 2021

    Digital campaigns focused on performance and awareness. Optimized Google Ads and Meta, improving key metrics. Managed CRM and contact points (+66% CTR, +43% database).

  6. Trade Marketing Lead · L'Oreal Argentina
    Apr 2015 — Dec 2019

    Developed and implemented the annual trade marketing plan. Developed materials and activation strategies in retail. Led the consumer experience program at points of sale.

  7. Category Manager OTC · Farmacity Argentina
    Sep 2013 — Mar 2015
  8. Marketing Analyst · ESAB S.A
    Apr 2012 — Aug 2013
  9. Product Manager · SKF Argentina
    May 2010 — Dec 2011
  10. Junior Planning Analyst · SKF Argentina
    Sep 2006 — Apr 2010
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Education

  1. Certification · Coder House
    2021
    · Advanced E-commerce & Social Media Advertising
  2. Postgraduate certificate · UCES
    2020
    · Digital Marketing
  3. Postgraduate certificate · ITBA
    2019
    · Channel Marketing
  4. Bachelor's · Universidad de Morón
    2015
    · Business Administration
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Achievements

  • Managed CRM and contact points (+66% CTR, +43% database).