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Timezone overlap

0h overlap with US East ·

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English level

Advanced

C1

Self-reported as: I can work in English

Other languages:Spanish (native)

Skills & tools

Skills

ArtBrandingCommunicationsContentE-commerceEmail MarketingGraphic DesignIllustrationMarketingProductProduct DesignProject ManagementSocial MediaSocial Media AdsTeam ManagementTechnologyUX/UI DesignVideo Editing

Tools

No tools listed yet.

About

Hello, my name is Lorena, I am a Sr. Designer with a strong focus on art direction, branding, and digital illustration. I am looking to transition into visual/UI-UX design and eventually product design (I specifically like art direction for digital products). I have completed several training courses in both UX-UI and Figma, and I work at a digital product startup, but I only handle the visual marketing aspects. I need to find an opportunity (preferably freelance, but open to other options) to complete this transition and have real projects related to this in my portfolio. Thank you very much!!

Work preferences

Job type
Freelance / Independent, Full-time, Part-time
Company size / type
Early-stage startup (0-20), Growth-stage startup (21-200), Large/multinational (200+)
Culture
Independent, Large Company
Industries
E-commerce, Health & Telemedicine, Information Technology, Marketing & Advertising
Hours
EST business hours
Remote experience
I worked from Buenos Aires, Argentina for Durham, NC USA. I worked remotely from Spain for Madrid. I worked freelance for 10 years with international clients.

Salary context

Benchmarks for Design · Senior (7+ yrs).

India equivalent
$1,900/mo
This candidate
$2,300/mo
US local hire
$7,500/mo
Save ~$62,400/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Brand Strategist & Art Director · Mitico
    Mar 2024 — Present

    - Led the creation and implementation of branding strategies and visual identity for products, spanning web, video, and app design platforms, ensuring alignment with client objectives and adherence to visual identity guidelines - Developed…

  2. Graphic Designer · IQVIA Healthcare – Training, Engagement & Event Solutions
    Jan 2021 — May 2022
    US

    - Collaborated with a creative team of twenty to create engaging deliverables for clinical trial trainings, serving as an Art Director to conceptualize client vision for an e-learning system with 66,000 users - Designed content and provided art…

  3. Graphic Designer · Luminias
    Aug 2013 — Dec 2016
    AR

    - Designed engaging infographic play cards tailored for children, encompassing illustrations, packaging, and promotional materials, to enrich educational experiences and promote creativity - Spearheaded the development of the company website…

  4. Senior Graphic Designer · Self Employed
    Feb 2009 — Present

    - Collaborated with brands such as Fujifilm, Writspark, Oopsvegan, Giro54 UX Design Studio, and Luminias by providing creative direction, design expertise, and strategic guidance, resulting in successful brand partnerships - Offered Creative…

  5. Web & Graphic Designer · Cresta Design Studio
    Feb 2007 — Feb 2009

    - Developed branding for products and created interactive & print promotional materials by conceptualizing visual identities and designing assets such as logos, packaging, brochures, pop materials, and advertisements

  6. Junior Graphic Designer · DV Arts Design Studio
    Feb 2006 — Jan 2007

    - Designed printed products & verified layouts by collaborating with print vendors, ensuring adherence to design specifications and quality, and conducting reviews of prototypes, ensuring products that meet client expectations

  7. Graphic Designer · Mormaii Sunglasses
    Feb 2004 — Dec 2005

    - Maintained the website and performed e-commerce and SEO tasks by updating content, optimizing product listings, and implementing SEO strategies such as keyword research, metadata optimization, and link building

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Education

  1. Graphic Design Studies · UADE
    2000—2003
  2. Graphic Design Studies · Fundación Gutenberg
    2005—2009
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Lorena B. — Graphic Design in Latin America — Sourced