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Timezone overlap

9h overlap with US East · Colombia

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21

English level

Upper Intermediate

B2

Self-assessed via CEFR ladder

(es)
Other languages:Spanish (native)es:Native

Skills & tools

Skills

Change ManagementStrategic intelligenceData-informed decision-makingCompetitive and technological intelligenceQualitative and market information analysisInnovation

Tools

CB InsightsCrunchbaseEMISChatGPTClaudeIAPerplexityNotebookLMManusPower BiCanvaMicrosoft Office 365Google Workspace

About

Lorena is a Competitive Landscape Analyst with 7.7 years of experience, currently working at Inteia S.A.S, a subsidiary of major Colombian corporations Grupo ISA and Ecopetrol. Based in Bogotá, Colombia, she specializes in business consulting and IT environments. She consistently generates actionable insights, identifies strategic opportunities and risks, and synthesizes complex market information to support critical decision-making. Her analytical career includes a role as Strategic Intelligence Analyst at VT S.A.S, further solidifying her expertise in competitive intelligence. This background has equipped her with proficiency in industry-leading tools such as CB Insights, Crunchbase, EMIS, as well as modern AI platforms like ChatGPT and ClaudeIA, which she utilizes to extract and structure vital data. She excels at transforming intricate data into clear, concise insights that empower informed strategic choices. She thrives in dynamic settings, adapting quickly and embracing continuous learning, with a keen interest in developing into a leader who guides teams toward data-driven growth.

Highlights

  • Generation of actionable insights
  • Identification of opportunities and risks
  • Synthesis and structuring of complex information

Work preferences

Job type
Full-time
Company size / type
Early-stage startup (0-20), Growth-stage startup (21-200), Large/multinational (200+)
Culture
—
Industries
Business Consulting, Information Technology
Hours
EST business hours
Remote experience
1. Based on Medellín, worked for Inteia 100% remotely (the company didn't have a physical office). 2. Based on Medellín, Colombia, worked for GLT, a company located in Miami, USA.
Available from
Jun 2026

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

India equivalent
$1,600/mo
This candidate
$2,150/mo
US local hire
$7,000/mo
Save ~$58,200/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Competitive Landscape Analyst · Inteia S.A.S
    May 2022 — May 2026
    CO

    - Led strategic monitoring and market analysis processes to support decision-making in innovation, solution development, and organizational direction. - Carried out more than 35 monitoring exercises and 33 macro-environment and signals analyses…

  2. Competitive Landscape Analyst · Inteia S.A.S - Subsidiary of Grupo ISA and Ecopetrol
    May 2022 — May 2026

    - Led strategic monitoring and market analysis processes to support decision-making in innovation, solution development, and organizational direction. - Carried out more than 35 monitoring exercises and 33 macro-environment and signals analyses…

  3. Administrative Analyst · Comfama
    Oct 2021 — May 2022
    CO

    - Analyzed organizational information to generate insights aimed at monitoring and improving processes. - Performed data tracking and analysis for strategic programs, supporting decision-making at coordination level. - Managed databases of hundreds…

  4. Administrative Analyst · Comfama
    Oct 2021 — May 2022

    - Analyzed organizational information to generate insights aimed at monitoring and improving processes. - Performed data tracking and analysis for strategic programs, supporting decision-making at coordination level. - Managed databases of hundreds…

  5. Strategic Intelligence Analyst · Victor Tamayo S.A.S
    Mar 2020 — Oct 2021
    CO

    - Developed analyses of scientific, technological and market information for strategic intelligence projects. - Participated in between 10 and 15 competitive, technological and environmental intelligence exercises for clients in different sectors…

  6. Strategic Intelligence Analyst · VT S.A.S
    Mar 2020 — Oct 2021

    - Developed analyses of scientific, technological and market information for strategic intelligence projects. - Participated in between 10 and 15 competitive, technological and environmental intelligence exercises for clients in different sectors…

  7. Logistics Operations Specialist · GLT
    Sep 2019 — Mar 2020
  8. Purchasing Assistant · Escala Consciousness & Business
    Jun 2018 — Dec 2018
  9. Administrative Assistant · Truly Nolen Medellín
    Sep 2011 — Apr 2012
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Education

  1. Master · University of Antioquia
    2022—2024
    · Science, Technology and Innovation Management
  2. Master’s Degree · University of Antioquia
    2022—2024
    CO· Science, Technology and Innovation Management
  3. Professional/Bachelor · University of Medellín
    2014—2021
    · International Business
  4. Bachelor’s Degree · University of Medellín
    2014—2021
    CO· International Business
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Certifications

  • Service Design Course – Blaster (2025)
  • Agile methodologies - Comfama (2026)
  • Power BI Data Visualization and Analysis – CESDE & Comfama (2025)