Self-reported as: “Can work in English - Advanced or Bilingual”

Skills & tools

About

Work preferences

Job type

Full-time

Company size / type

Large/multinational (200+)

Culture

Large Company

Industries

Health & Telemedicine

Hours

EST business hours

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. Country Brand Lead Central America and the Caribbean · Pfizer Oncology

   Jan 2023 — Dec 2024
   US company · remote

   - Developed and implemented the brand strategy for oncology products in Central America and the Caribbean, aligning with global objectives to enhance the lives of oncology patients. - Collaborated with cross-functional teams, including medical…

2. Commercial Lead Central America · Pfizer Consumer Health

   Apr 2019 — Aug 2020
   US company · remote

   - Accountable for managing a $5.5 million business across six countries in Central America, overseeing a team of 21 individuals. - Successfully led the integration of the Consumer Health division into a Joint Venture with GSK, ensuring a smooth…

3. Commercial Director Central America South · Henkel Costa Rica

   Nov 2014 — Mar 2019

   - Developed and executed sales and marketing strategies for the Consumer & Construction Adhesives division in Costa Rica and Panama, resulting in sustainable 4-year growth of 3% and a 2 percentage point improvement in company profitability. - Led…

4. Marketing Manager Central America and the Caribbean · Henkel Costa Rica

   Sep 2012 — Oct 2014

   - Developed and implemented brand and product strategies across Central America and the Caribbean, resulting in increased profitability and market share. - Led the execution of ATL, BTL, and digital marketing campaigns, including social media…

5. Senior Brand Manager - Mexico · Henkel México

   Nov 2009 — Aug 2012

   - Successfully launched Resistol 911 Super Glue in the Mexican market, capturing a 6% market share within the first 9 months. This initiative accounted for 50% of the business's advertising and promotion budget and was the top priority for the…

6. Trade Marketing Manager - Mexico · Henkel México

   Jan 2007 — Oct 2009

   - Successfully executed the Carpenter's road show, a nationwide BTL activity that involved one-on-one visits to carpenters' job sites, resulting in increased brand exposure and a 25% increase in sales for the PVC adhesives market. - Planned and…

7. Category Analyst · Henkel México

   Oct 2005 — Dec 2006

   - Executed category management strategies with top customers, contributing to increased sales and market share. - Conducted extensive data mining and analysis to identify trends and opportunities within the category. - Collaborated with…

8. Scholar · Procter & Gamble México

   Dec 2004 — Jul 2005
   US company · remote

   - Played a key role as a scholar at Procter & Gamble Mexico, responsible for reporting and analysis within the high frequency stores' team. - Generated comprehensive reports and conducted in-depth analysis to identify trends and opportunities for…

Education

1. Executive MBA · The University of Texas at Austin, McCombs School of Business

   2009—2011
2. Marketing Bachelor Degree · Tecnológico de Monterrey

   2001—2005

Achievements

• Accountable for managing a $5.5 million business across six countries in Central America, overseeing a team of 21 individuals.
• Redesigned the distribution strategy in Guatemala, resulting in a 15% growth in business within the country.
• Delivered an 8% sales growth in 2020, while maintaining or recovering brand leadership in key markets in Central America.
• Developed and executed sales and marketing strategies for the Consumer & Construction Adhesives division in Costa Rica and Panama, resulting in sustainable 4-year growth of 3% and a 2 percentage point improvement in company profitability.
• Successfully launched Resistol 911 Super Glue in the Mexican market, capturing a 6% market share within the first 9 months. This initiative accounted for 50% of the business's advertising and promotion budget and was the top priority for the company.
• Successfully executed the Carpenter's road show, a nationwide BTL activity that involved one-on-one visits to carpenters' job sites, resulting in increased brand exposure and a 25% increase in sales for the PVC adhesives market.
• Planned and executed the Tangit Tour, a major BTL innovation in the PVC adhesives market, contributing to a 25% increase in sales for the category.
• Implemented strategies to optimize the promotional budget, resulting in a 10% savings without any negative impact on sales.