Self-reported as: “Struggling but can do - Intermediate”

Skills & tools

About

Work preferences

Job type

Consulting, Full-time

Company size / type

Early-stage startup (0-20), Large/multinational (200+), Social/Environmental Impact Company

Culture

Large Company

Industries

E-commerce

Hours

EST business hours

Remote experience

Argentina, Peru.

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. Strategy Director · SUDACA

   Oct 2024 — May 2025

   Strengthened client positioning: maximized brand impact through strategies, creative & digital campaigns, and high-value commercial proposals. Translated each brand's purpose into coherent, relevant narratives tailored to diverse audiences. Provided…

2. Digital Marketing Specialist · SODIMAC CHILE

   Jan 2024 — Dec 2024

   Led digital campaigns: evaluated ROI, segmented and personalized marketing through creative collaborations with agencies, implementing integrated and successful projects for various products and campaigns. Communicated own brands: responsible for…

3. Digital Marketing Director · AGENCIA PLAYA

   May 2023 — Feb 2024

   Digital Projects Director in Social Media Digital Strategy Development: Created and led digital marketing strategies in digital ecosystems, identifying opportunities for digital growth and establishing clear goals for each client. Content Creation…

4. Digital Marketing Director · FUSION AGENCY

   Mar 2021 — Apr 2023

   Marketing & Digital Strategy Lead Social Media Strategy Creation and Evaluation: Responsible for creating, planning, and evaluating social media strategies and content for the marketing mix, adapting each strategy according to the market and client…

5. Senior Strategic Planner · PROMOPLAN CHILE

   Aug 2019 — Apr 2020

   Responsible for strategy, planning, and campaign monitoring, leveraging new and better digital business opportunities Target Analysis and Segmentation - Identified and defined key audience segments. - Developed consumer profiles and understood their…

6. Senior Digital Strategist · LOS QUILTROS

   Apr 2019 — Dec 2019

   Digital strategy director at Quiltros Led the content area integrating social media, media content (audiovisual), content management (editorial for brands), monitoring/listening, and digital PR (working with influencers). Led the digital…

7. Senior Strategic Planner · R/GA

   Jan 2016 — Mar 2019

   Led the strategy area at R/GA Chile Creation, planning, evaluation of social media strategies and content for the marketing mix. - Defined strategic roles per social platform, planned and evaluated content for Falabella Chile during always-on…

8. Digital Planner · PUBLICIS

   Mar 2015 — Mar 2016

   Responsible for strategic planning, digital ecosystem supervision, and digital innovation for Movistar Chile. My responsibilities included developing and supervising research, gathering insights, benchmarks, and creating strategic proposals for…

9. Digital Marketing Director · BBDO

   Mar 2014 — Aug 2015

   Directed the agency's digital and social media team (12 people). - Defined methodologies and work processes, placing digital strategy at the center of everything. - Reviewed content guidelines for digital channels and social media. - Proposed and…

10. Social Media Manager · MRM//MCCANN

    Nov 2010 — Mar 2014

    Supervised social listening platforms (Radian6 and Sysomos). Focused on developing analyses that build upon future campaigns or actions for the agency's brand portfolio. Clients Ripley - Opel - BACARDI- CCU- Government of Chile - Nido - La Araucana…

11. Digital Strategic Planner · LOWEPORTA

    Apr 2010 — Oct 2010

    Training in the planning area Triggers of Porta (Ex Lowe) - Research for retail brands, competitive analysis, and consumer trend analysis. - Coolhunting Newsletter. - Trends and innovation in consumer behavior in digital. Clients Falabella - VTR …

Education

1. — · Colegio Pedro de Valdivia

   2007
2. — · DUOCUC

   2007—2011
   CL· School of Communication, Publicist
3. — · UNIVERSIDAD DEL PACÍFICO

   2013—2013
   CL· School of Communication, Diploma in Digital Marketing