Self-reported as: “I can work in English”

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Work experience

1. Brand & Marketing Manager Latam · SumUp

   Oct 2023 — Present
2. Head of Global Brand Strategy & Campaigns · SumUp

   Oct 2022 — Oct 2023
3. Brand & Communications Manager Chile · SumUp

   Jul 2021 — Oct 2022

   Responsible for the creation of the department within the company Creation, development, and implementation of brand strategy in the market Led and managed the Public Relations, Campaigns, and Content team Developed team career plans and people…

4. Senior Brand Manager NESCAFÉ · Nestlé Chile

   Jun 2018 — Jul 2021

   Managed the NESCAFÉ Fina Selección premium portfolio: Developed and implemented the strategy for the NESCAFÉ premium platform for the medium and long term: Innovation and product renewal pipeline, communication plan, sponsorships, and annual…

5. Senior Brand Manager Refrigerados · Nestlé Chile

   Sep 2015 — Jun 2018

   Developed and implemented brand strategies for children's yogurt and probiotics, as well as annual communication and activation plans to achieve growth objectives in value/volume, margin, profitability, and market share. Managed and administered the…

6. Strategic Brand Planner · Ogilvy Chile

   Jul 2014 — Sep 2015
7. Strategic Brand Planner · Ogilvy Ecuador

   Feb 2011 — Jun 2014

   Developed strategic recommendations (brand and consumer) for clients: Nestlé, American Express, Kimberly-Clark, Volvo, and Coca-Cola in Chile. Banco del Pacífico, Banco de Guayaquil, American Express, Brahma, Kimberly-Clark, Coca-Cola, Topsy (ice…

Education

1. Master's · UNIVERSIDAD DEL DESARROLLO

   2016
   · Business Administration
2. Advertising · UNIVERSIDAD DEL DESARROLLO

   2011
   · Business Major
3. — · COLEGIO BALANDRA CRUZ DEL SUR

   2007
   ECUADOR
4. — · SAINT JOHN’S SCHOOL

   1997
   CHILE