Timezone overlap
8h overlap with US East · Mexico
English level
Full Professional
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(es)Skills & tools
Skills
Tools
About
Humberto is a Strategic Representative and Country Manager for Mexico and LATAM, currently leading operations for a consortium of companies including GRUPO CARCASONE, MEGA GOLD CHINA LTD, NOI LTD HK, and FORTUNE TEXTILES HOLDINGS LTD. With over 25 years of experience, he specializes in establishing and expanding operations for Asian manufacturing groups across Latin America. In this role, he has successfully led LATAM expansion strategies, managed complex supplier relationships between China and Mexico, and negotiated multi-million-dollar sourcing agreements, notably reducing import lead times by 30%. Prior to his current tenure, he served as Country Manager for NEWRY LTD HONG KONG, further connecting global manufacturing with high-impact retail. His experience also includes pivotal roles as Commercial Deputy Director at Supermercados Santafé and Purchasing & Import Manager at Grupo Comercial Chedraui, a major retail group, where he was instrumental in optimizing complex supply chains. He holds a Bachelor's degree in Business Administration from UNAM in Mexico and completed a specialization in Brand Managing & Developing at the University of Washington. A bilingual and bicultural leader, he brings a deep understanding of both Asian manufacturing and Latin American retail landscapes, always focused on optimizing supply chains and maximizing ROI for commercial partners.
Highlights
- .Reduced import lead times by 30%, Negotiated multi-million-dollar sourcing agreements Led LATAM expansion strategies, Managed supplier relationships across China & Mexico Improved working capital efficiency
Work preferences
- Job type
- Consulting, Freelance / Independent, Full-time, Part-time
- Company size / type
- Early-stage startup (0-20), Growth-stage startup (21-200), Large/multinational (200+)
- Culture
- Early-stage startup (0-20), Growth-stage startup (21-200), Independent, Large Company, Nonprofit / NGO, Public Organization
- Industries
- Business Consulting
- Hours
- EST business hours
- Remote experience
- Mexico an and Europe, i have Spanish nationality also
- Available from
- Jun 2026
- Engagement
- Open to contract / freelance
Salary context
Benchmarks for SMB non-tech role · Senior (7+ yrs).
US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.
Work experience
- Strategic Representative & Country Manager (Mexico & LATAM) · GRUPO CARCASONE DBA: MEGA GOLD CHINA LTD, NOI LTD HK, FORTUNE TEXTILES HOLDINGS LTDJan 2014 — PresentHK
- Key Achievement: Acted as a direct bridge for the market penetration of Chinese consortiums in Mexico, achieving a 30% reduction in delivery times through supply chain re-engineering. - Impact: Established the administrative and legal structure…
- Country Manager - Head Office Mexico & LATAM · NEWRY LTD HONG KONGJan 2012 — Jan 2014HK
- Comprehensive Representation: Legal and commercial representative for market opening and consolidation in Mexico and LATAM. - Financial Optimization: Implemented regional sales forecasting strategies, significantly reducing CNWC (Cash Net Working…
- Commercial Deputy Director · Supermercados SantaféJan 2011 — Jan 2012MX
- Purchasing & Import Manager · Grupo Comercial ChedrauiJan 2005 — Jan 2010MX
- Business Development & Purchase Manager · JC Penney / SearsJan 2004 — Jan 2005USUS company · remote
- Brand Manager Mexico · Polo Ralph Lauren / Hugo BossJan 1998 — Jan 2002USUS company · remote
Education
- Bachelor's degree · UNAM (Mexico)1988—1992MX· business administration
- Specialization · University of Washington1996—1998US· Brand Managing & Developing