Self-reported as: “Can work in English - Advanced or Bilingual”

Skills & tools

About

Work preferences

Job type

Freelance / Independent, Full-time

Company size / type

Large/multinational (200+)

Culture

Large Company, Public Organization

Industries

Health & Telemedicine, Marketing & Advertising, Media & Entertainment, Online Education & Training

Hours

EST business hours

Remote experience

AcunMedya Mexico for Turkey

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. National Manager of Social Programs · YMCA

   Apr 2023 — Jun 2024
   MX

   - Developed and executed marketing and sales strategies aligned with corporate objectives, overseeing financial, legal, and maintenance operations to optimize budgets. - Led corporate and operational teams, analyzed KPIs and trends for informed…

2. Marketing and Communications Specialist · IMSS

   Aug 2019 — Oct 2021

   - Developed marketing and creative strategies, evaluating the impact of objectives and their feasibility. - Coordinated corporate and operational teams, directed the online and offline media plan, and executed content for various media outlets. …

3. Marketing Manager · AcunMedya Mexico

   Mar 2019 — Nov 2022

   - Developed and executed strategic marketing plans, managed budgets in collaboration with the finance team, and oversaw the media plan. - Presented proposals to clients, developed creative content, and led interviews to generate impactful stories…

4. Promotion Manager · Tv Azteca

   Nov 2018 — Mar 2019

   - Made budget-based decisions, led corporate and operational teams, and implemented and supervised online and offline media strategies. - Executed branding initiatives by evaluating KPIs and coordinated supplier invoicing. - Led over 40 promotion…

5. Content Manager · Canal Once

   Mar 2017 — May 2017

   - Produced and created online content strategies for institutional social media, coordinated the creative team, and analyzed social media performance to optimize campaigns. - Implemented social media content strategies, increasing reach by 35%. …

6. Content Manager (Alliances) · SSL Digital

   Apr 2014 — Aug 2016

   - Attended public relations and networking events, coordinated talent hiring, and managed the organization of internal events. - Developed content lines for prominent brands such as Liverpool, Palacio de Hierro, Citibanamex, Banorte, OMA, ASUR…

7. Content Coordinator and Producer · Promo Espacio

   Apr 2012 — Apr 2014

   - Developed programming grids, presented campaigns, and supervised market research. - Generated strategic alliances, managed legal operations, and led production, scriptwriting, and talent hiring. - Also coordinated internal events for the…

8. Sales and Publication Coordinator · Condé Nast México y Latinoamérica

   Jul 2010 — Nov 2010

   - Coordinated the editorial team and managed budgets for VTSG, wrote advertorials, and conducted benchmarks. - Supervised the sales team in Latin America and Miami, and developed editorial and commercial guidelines. - Coordinated and produced…

9. Events and Content Producer · Enso Media

   Jan 2010 — Jan 2012

   - Production of events, coordination and invoicing of suppliers, talent hiring, as well as scriptwriting and conducting interviews. - Directed the production of content for the "Four Pillars of Pepsico Mexico" event in Quintana Roo for over 500…

10. Content and Production Coordinator · Televisa

    Jul 1999 — Dec 2017

    - Made budget-based decisions, developed marketing strategies, and coordinated production and creative teams. - Directed market research, distributed press materials, managed supplier invoicing and talent hiring, in addition to working as a…

Education

1. Master's · Universidad Iberoamericana

   2021
   · Marketing and Advertising
2. Bachelor's · Universidad Nacional Autónoma de México

   2000
   · Communications
3. Technician · Universidad Nacional Autónoma de México

   1994
   · Photographer and Press

Achievements

• Increased program enrollment by 15%, exceeding previous period goals.
• Designed and implemented marketing strategies that increased sales by 15%.
• Increased production visibility by 20% through integrated marketing campaigns.
• Created content and designed the web platform for "Vamos por un millón de kilos," achieving over 2 million registrations.
• Implemented social media content strategies, increasing reach by 35%.
• Developed the integrated product area, contributing to a 40% increase in sales.
• Coordinated and produced creative concepts to drive sales team activities, which increased sales by 10%.
• Facilitated savings of $6,000 for image purchases through alliances.