Timezone overlap
9h overlap with US East · Argentina
English level
Advanced
Self-reported as: “I can work in English”
Skills & tools
Skills
Tools
Digital Advertising Platforms: - Google Ads (Search, Display, AI Powered Performance) - Meta Ads (Facebook & Instagram Ads) - Bing Ads (Microsoft Ads) - TikTok Ads - LinkedIn Ads Data Analysis and Conversion Tracking: - Google Analytics - Google Tag Manager - Google Looker Studio (Data Studio) - Call Tracking Metrics - CallRail Landing Page Design and Creation: - Leadpages Project Management and Communication: - Asana - Trello - ClickUp - Slack Design - Photoshop and Illustrator (basic, for ad design and visual content) - MidJourney - Canva
(awaiting structured parsing)About
Digital marketing and lead generation specialist, passionate about paid advertising and campaign optimization on Google Ads, Meta Ads, Bing Ads, TikTok Ads, and LinkedIn Ads. I love analyzing data, testing new strategies, and finding opportunities to improve the performance of each campaign. What I enjoy most is working on challenging projects where I can apply my experience in customer acquisition, conversion optimization, and metrics analysis. I am motivated by seeing how my strategies impact business growth and generate tangible results. What am I looking for? I am interested in opportunities where I can continue developing in Paid Media, Growth Marketing, and Performance Marketing. I would like to work in dynamic environments where I can experiment with new strategies, automations, and data analysis tools to optimize campaigns and maximize return on investment. My favorite challenges: 🚀 Optimize complex campaigns: I love analyzing data and adjusting campaigns to improve cost per acquisition, conversion rate, and ROAS. 🎯 Generate innovative lead generation strategies: I am always looking for ways to capture more qualified leads, using new platforms, audiences, and creative approaches. 📊 Measure and improve performance: I enjoy working with Google Analytics, Tag Manager, and Call Tracking Metrics to understand the user journey and optimize each touchpoint. In summary, I am looking for challenging projects where I can contribute my experience, learn new things, and continue growing in the world of digital marketing and online advertising.
Work preferences
- Job type
- Freelance / Independent, Full-time, Part-time
- Company size / type
- Early-stage startup (0-20), Growth-stage startup (21-200), Large/multinational (200+)
- Culture
- Early-stage startup (0-20), Growth-stage startup (21-200), Large Company
- Industries
- E-commerce, Health & Telemedicine, Marketing & Advertising, Media & Entertainment, Online Education & Training, Tourism & Hospitality
- Hours
- EST business hours
- Remote experience
- I work from Argentina. I have worked for several countries including the United States, Canada, and London
Salary context
Benchmarks for Marketing · Mid (3–7 yrs).
US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.
Work experience
- PAID MEDIA LEAD · ABOGADOS NOWFeb 2024 — Present
Led lead generation through Google Ads and Meta Ads campaigns, including landing page design and creation using Leadpages. Managed campaign planning, optimization, and budget management, ensuring effective strategy execution for Meta and Google Ads…
- DIGITAL ADVERTISING STRATEGIST · ROAR MEDIAOct 2021 — Apr 2024
Planned, implemented, and managed clients' paid digital advertising programs, providing strategic and tactical recommendations for campaigns across Google Ads, Meta Ads, and Bing Ads. Oversaw lead generation initiatives, tracked and analyzed website…
- SEM ANALYST · DIGITAL GURUES AGENCYMar 2021 — Oct 2021
Implemented, executed, and optimized performance-based and awareness campaigns in Google Ads and Facebook Ads, ensuring effective tactical management of assigned accounts. Maintained direct daily interaction with clients to align strategies and…
- DIGITAL MARKETING COORDINATOR · IMP ASSISTJul 2020 — Mar 2021
Developed and optimized Google and Meta Ads campaigns focused on lead generation, supervised community managers, and oversaw copywriting and proofreading activities. Coordinated the creation and execution of email marketing campaigns, produced…
- MARKETING ANALYST · IMP ASSISTMar 2019 — Jul 2020
Assisted in the creation and optimization of digital advertising campaigns across various platforms, focusing on lead generation and audience engagement. Supported community management efforts and contributed to copywriting and proofreading tasks.
Education
- Bachelor's degree · UNIVERSIDAD DEL SALVADOR2018· Public Relations