Timezone overlap
9h overlap with US East · Argentina
English level
Conversational
Self-reported as: “I struggle but I can - Intermediate”
Skills & tools
Skills
Tools
About
Diego Herrera with over 15 years of experience in digital marketing, brand management, and institutional communication. I am confident that my profile can successfully contribute to multidisciplinary teams in Marketing and Communication areas. In previous roles, I led Growth Marketing strategies that increased traffic and conversions in physical and online stores, as well as campaigns that increased social media engagement. Currently, I develop and implement Paid Media campaigns and strategies in companies, optimizing conversion funnels and the various objectives that companies require. I always strive for users/clients to have the best experience, which is why I optimize and qualify each lead generated through the proper use of obtained data and its management via CRM. My experience in brand management and my background in graphic and interactive design have allowed me to create attractive solutions that strengthen brand identity and improve user experience. I am motivated to contribute to companies by applying my creativity and results-oriented approach. I appreciate the opportunity to consider my contribution and remain available to elaborate on any aspect of my work and professional experience.
Work preferences
- Job type
- Freelance / Independent, Full-time, Part-time
- Company size / type
- Growth-stage startup (21-200), Social/Environmental Impact Company
- Culture
- Growth-stage startup (21-200), Independent, Large Company
- Industries
- Information Technology, Marketing & Advertising
- Hours
- EST business hours
Salary context
Reference numbers based on US PyME hiring data; candidate value self-reported and parsed from the application form.
Work experience
- Content & Marketing Specialist · NubimetricsAug 2015 — Dec 2018· Plataforma SaaS de inteligencia comercial
- Designed and executed Inbound Marketing strategies focused on lead generation and nurturing within the funnel. - Coordinated the production of multi-format content: blog, ebooks, onboarding emails, webinars, downloadable materials, and activation…
- Communications & Marketing Lead · Burgos Vidrios | Burmat | Empresas del sector construcciónJan 2021 — Present· sector construcción
- Redesigned the brand strategy, positioning, and digital communication for both companies. - Implemented ad campaigns on Meta Ads to increase awareness and capture new qualified leads. - Coordinated content creation on social media and digital…
- On-page and Off-page SEO Strategy Planning and Execution · amoGrowth Marketing de Conocimiento | Diego NoriegaJun 2020 — Sep 2020
On-page and off-page SEO strategy planning and execution for various e-commerce clients and B2C companies. Content optimization, technical audits, keyword analysis, and performance tracking with tools like SEMrush, Ahrefs, and Google Analytics.
- Internal/External Institutional Communication and Growth Marketing Strategy Implementation · Grupo Alberdi S.AFeb 2023 — Jul 2024
Internal/external institutional communication and implementation of Growth Marketing strategies that generated a 20% increase in both physical store traffic and online store sales.
- Developed Digital Marketing Strategies and Traditional Advertising Campaigns · AB ConstruccionesJan 2019 — Feb 2023
Developed digital marketing strategies and traditional advertising campaigns that increased social media engagement and new customer acquisition in physical stores. CRM management and qualified lead definition.
- Implemented Growth Marketing Strategies · BiblioCADFeb 2021 — Jun 2021
Implemented Growth Marketing strategies that increased the number of active users on the platform by 10%.
- Developed Corporate Communication Campaigns · Código AnimaciónMay 2014 — Nov 2018
Developed corporate communication campaigns focused on creating graphic and audiovisual pieces for clients in various sectors.
- Collaborated with local and national companies, leading institutional communication projects, corporate identity development, and comprehensive digital and traditional marketing strategies, significantly boosting brand visibility and positioning. · FREELANCE
- Designed Inbound Marketing strategies and content adapted to the sales funnel. - Coordinated and participated in brand events in Jujuy and Salta. - Created downloadable materials, visual resources, landing pages, and email marketing flows. …
Education
- Technical Degree · Universidad Católica de Santiago del Estero2004· Graphic Design
- Higher Technical Degree · La Metro, Escuela de Comunicación Audiovisual2008· Interactive Design