Self-reported as: “I can work in English”

Skills & tools

About

Work preferences

Job type

Full-time

Company size / type

Growth-stage startup (21-200), Large/multinational (200+)

Culture

Growth-stage startup (21-200), Large Company

Industries

E-commerce, Marketing & Advertising, Media & Entertainment

Hours

EST business hours

Remote experience

USA

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. Digital Marketing, PPC Manager · Bare Home

   Aug 2023 — Apr 2024
   · online retailer of consumer home textiles

   - Collaborated with internal team to develop digital content and advertising campaigns aligned with diverse customer needs. - Managed digital marketing strategies, including translating product messaging to connect with Hispanic audiences.

2. Paid Search Specialist, Freelance · Independent consultant services

   Apr 2023 — Present

   - Developed bilingual campaigns to engage Spanish-speaking audiences effectively. - Managed all aspects of campaign execution, ensuring culturally relevant messaging. - Collaborated with clients to deliver targeted, results-driven strategies.

3. Digital Marketing Strategist, Paid Media · Thomson Reuters

   Jan 2022 — Jan 2023
4. Digital Marketer – Bilingual PPC Strategist · FindLaw part of Thomson Reuters

   Feb 2020 — Jan 2022

   - Developed and implemented comprehensive paid search campaigns for both English and Spanish-speaking audiences, achieving qualified leads for our legal clients. - Advised cross-functional teams on content strategy, ensuring accessibility and…

5. Digital Manager · Saint Paul Agency

   Aug 2017 — Feb 2020

   - Led digital marketing strategies into successful PPC campaigns across multiple platforms. - Developed and refined paid search strategies, including keyword expansion, budget management, and bidding strategies. - Designed and executed bilingual…

6. SEO/SEM Specialist · Risdall Marketing Group

   Jan 2017 — Jul 2017
   · marketing, advertising, PR, design, traditional, and interactive media

   - Created and managed keyword lists and ongoing promotional/content management. - Recommended SEO strategies, including site content, landing page approach, and link building. - Worked with strategy/client team to plan and manage targeted growth. …

7. Digital Marketing Director/Self-employed · Puente Online

   Jul 2015 — Dec 2016
   · Digital advertising and marketing communications focused on helping Hispanic businesses owners

   - Created websites for small- and medium-sized companies with a focus on turning leads into clients. - Developed an ongoing relationship with clients to analyze new digital marketing opportunities.

8. Digital Marketing Associate · American Legal Counsels

   Aug 2014 — Feb 2015
   · Law firm serving the Hispanic community to find legal solutions to their immigration and mortgage problems

   - Produced bilingual content for Hispanic audiences, including blog posts and promotional creatives. - Ensured consistency with organizational goals and industry standards.

9. Web Marketing Specialist · TV NOVEDADES TV

   May 2011 — Oct 2012
   · The leading company for TV product advertising with 60+ stores and 450+ employees

   - Created and implemented a digital marketing plan in Spanish, reaching diverse customer segments across Colombia, Dominican Republic, and Venezuela. - Reported on e-commerce outcomes; launched weekly email communications with marketing offers. …

10. Account Executive · Digiway SAS

    Apr 2010 — Jan 2011

    - Maintained relationships with 6 key clients to define and meet business goals - Designed and monitored email marketing, SEM, social media, and paid search campaigns - Uploaded, wrote, and edited content in Spanish for agency’s clients.

11. Content Writer · Digiway SAS

    Mar 2008 — Aug 2008
12. Content Writer · Terra Networks

    Jul 2006 — Feb 2008
    · A Spanish Internet multinational company with headquarters in Spain and offices in Latin America

    - Produced, edited, and uploaded content for the Community & Entertainment department, including blogs, music, and interactive interviews via chat - Worked on the Special Projects division to help with content migration for Nestle’s websites

Education

1. — · Universidad de los Andes

   2010—2012
   Colombia
2. — · Universidad Externado de Colombia

   2002—2007
   Colombia

Achievements

• Maintained relationships with 6 key clients to define and meet business goals