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Timezone overlap

4h overlap with US East · Spain

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English level

Advanced

C1

Self-reported as: I can work in English - Advanced or Bilingual

Other languages:Spanish (native)

Skills & tools

Skills

BrandingCommunicationsConsultingMarketingProject ManagementTeam Management

Tools

NotionCanvaTrelloAsanaSlackShopifyLaravel

About

I define myself as an analytical, curious, and genuine person: I deeply enjoy understanding the 'why' behind behaviors and translating that into strategies that transform brands. Today I am looking for projects or roles that challenge me to think strategically about new growth strategies, allow me to lead innovation processes, brand transformation, or expansion into new markets. I am particularly interested in working with companies that have a clear purpose and are open to evolving with a long-term vision. The challenges that motivate me most are those that combine strategy, creativity, and business: leading repositioning processes, developing new business units, scaling digital brands, or building memorable customer experiences from a strategic and human approach.

Work preferences

Job type
Full-time
Company size / type
Growth-stage startup (21-200)
Culture
Growth-stage startup (21-200), Large Company
Industries
Marketing & Advertising
Hours
EST business hours
Remote experience
I work for Argentina while living in Madrid and do freelance work remotely for clients in Spain.

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

India equivalent
$1,800/mo
This candidate
$2,500/mo
US local hire
$7,400/mo
Save ~$58,800/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. BRAND STRATEGIST · Fotosprint
    Jan 2022 — Present

    Analyzed performance data and metrics, making informed decisions to drive business growth and achieve established objectives. Built strong customer relationships, resulting in an NPS of 60 in customer satisfaction rate and mostly positive customer…

  2. Digital Trade Engagement Supervisor · Philip Morris International
    Jan 2021 — Jan 2022

    Responsible for Go Open, an application created by Philip Morris International to generate engagement with retailers. Responsible for generating the engagement strategy for different audiences within the app, achieving a 25% increase in…

  3. Brand Manager - Clight and Royal · Mondelez International
    Jan 2020 — Jan 2021

    Developed and executed comprehensive brand strategies to drive brand awareness and market penetration, resulting in +0.6pp in SOM vs. prior year, +19% in media ROI, and +9% in net distribution vs. prior year. Conducted thorough market research and…

  4. Junior Brand Manager - Clight · Mondelez International
    Jan 2017 — Jan 2020
  5. Marketing Analyst - BBG and Candies · Mondelez International
    Jan 2016 — Jan 2017
  6. Marketing Assistant - Beldent · Mondelez International
    Jan 2015 — Jan 2016
  7. Trade Marketing Assistant · Mondelez International
    Jan 2014 — Jan 2015
  8. Customer Service Analyst · Mondelez International
    Jan 2011 — Jan 2014
  9. Customer Service Analyst · Givaudan
    Jan 2010 — Jan 2011
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Education

  1. Master's · Universidad Complutense de Madrid
    2022—2023
    · Digital Trade Engagement
  2. Bachelor's · Universidad Católica Argentina
    2006—2010
    · Social Communications and Advertising
  3. High school diploma · St. Catherine ́s Moorlands School
    2000—2005
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Achievements

  • Developed and led comprehensive marketing strategies, leading to a 28% increase in global engagement and a 23% increase in global reach, achieving a conversion rate of 2.4% on the web, 15% on the iOS app, and 8% on the Android app.
  • Managed budgets and financial performance, ensuring a 10% reduction in operational costs.
  • Effective leadership skills in cultivating a collaborative work environment, leading to a 30% increase in team productivity.
  • Identified and leveraged new business opportunities, establishing key partnerships that contributed to 10% revenue growth.
  • Responsible for generating the engagement strategy for different audiences within the app, achieving a 25% increase in interactions.
  • Developed and executed comprehensive brand strategies to drive brand awareness and market penetration, resulting in +0.6pp in SOM vs. prior year, +19% in media ROI, and +9% in net distribution vs. prior year.