Self-reported as: “I can work in English - Advanced or Bilingual”

Skills & tools

About

Work preferences

Job type

Freelance / Independent, Full-time

Company size / type

Growth-stage startup (21-200), Large/multinational (200+)

Culture

Growth-stage startup (21-200), Large Company, Nonprofit / NGO

Industries

E-commerce, Marketing & Advertising

Hours

EST business hours

Remote experience

I was in Colombia and worked for a Mexican company

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. Marketing & Trade Manager · Probike SAS

   Nov 2022 — Present

   - Designed and executed the omnichannel marketing strategy for 13 brands, 3 physical stores, and an e-commerce, achieving 24% YoY sales growth. - Developed marketing and trade strategies based on market and competitor analysis, identifying key…

2. Head of Brand (Consulting) · PLERK

   May 2022 — Nov 2022

   - Developed the brand's digital strategy aligned with global OKRs: performance campaigns, content, paid media, email marketing, and web positioning. - Implemented growth marketing strategies (ABM, cold to warm, lead qualification), generating 200…

3. Country Manager Colombia · FENOMENA JEWELRY

   Oct 2020 — Oct 2022

   - Directed the brand's integral operation (production, logistics, commercial expansion, and financial management), achieving +150% sales growth in 2021 vs. 2020. - Designed and executed the marketing and communication strategy, strengthening the…

4. Marketing Manager · BLIND

   Aug 2018 — May 2020

   - Redefined brand positioning through a consumer-centric omnichannel strategy, achieving +62% in sales 2019 vs. 2018. - Implemented and optimized CRM, automating customer loyalty and reactivation processes; we increased VIP segment profitability by…

5. Radio Brand Manager (La X & La 92) · ADVANCEDMEDIA

   May 2017 — Jul 2018

   - Positioned the radio stations among the top 5 in the country through integrated ATL/BTL and digital campaigns. - Designed and executed the web and social media strategy, increasing followers, traffic, and customer acquisition. - Drove advertising…

6. CAP OTC Jr. Brand Manager · BAYER S.A.

   Aug 2014 — Sep 2015

   - Led the Go-To-Market for the OTC line in Animal Health, achieving +18% in 2014 and +24% in 2015 vs. the previous year. - Executed ATL, BTL, and digital campaigns based on market analysis and consumer behavior. - Produced TV commercials for…

7. Product Lead (Eveready, Energizer) · ENERGIZER HOLDINGS

   Apr 2013 — Aug 2014

   - Defined the marketing and communication plan for three product lines, implementing multichannel actions for retail. - Executed ATL/BTL campaigns and performed commercial performance analysis with Nielsen. - Managed the strategy across distribution…

8. Brand Analyst Schik, Product Lead Playtex and Hawaiian Tropic · ENERGIZER HOLDINGS

   Jan 2012 — Apr 2013

   - Executed regionally assigned brand strategies in ATL, BTL, and various channels. - Evaluated sales results in volume and value, SOM and WD/ND, through Nielsen. - Contributed to the increase of consumer TOM thanks to Schick's BTL sampling…

Education

1. Master's in Marketing Management · Madrid School of Marketing

   2015—2016
2. Business Administration · Universidad de los Andes

   2006—2011
3. High school diploma · Darby High School

   2006
4. High school diploma · Colegio San Bonifacio

   2005

Achievements

• Designed and executed the omnichannel marketing strategy for 13 brands, 3 physical stores, and an e-commerce, achieving 24% YoY sales growth.
• Directed the brand's integral operation (production, logistics, commercial expansion, and financial management), achieving +150% sales growth in 2021 vs. 2020.
• Redefined brand positioning through a consumer-centric omnichannel strategy, achieving +62% in sales 2019 vs. 2018.
• Implemented and optimized CRM, automating customer loyalty and reactivation processes; increased VIP segment profitability by +320% (Woowup success case).
• Led the e-commerce launch and digital strategy (social media, email, advertising), with a growth of +47% in 2020 YTD vs. PY.
• Drove advertising space sales through creative and commercial proposals for key advertisers, achieving +6% YTD growth.
• Led the Go-To-Market for the OTC line in Animal Health, achieving +18% in 2014 and +24% in 2015 vs. the previous year.
• Produced TV commercials for Colombia and Ecuador (Asuntol and Advantage), contributing to the brands' +57% growth during the broadcast period.