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Timezone overlap

9h overlap with US East · Argentina

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English level

Conversational

B1

Self-assessed via CEFR ladder

(es)
Other languages:Spanish (native)es:Native

Skills & tools

Skills

Spanish CopywritingSpanish ProofreadingEmail MarketingContent LocalizationGenerative AICreative WritingSEO

Tools

SlackFigmaGoogle DocsGoogle SheetsSurfer SEOChatGPTWordPressAdobe IllustratorAdobe Photoshop

About

Daniel brings over 25 years of experience in Spanish copywriting, currently leading his own consultancy, Creatividad por Escrito, since 2000. He specializes in creating high-impact digital content for marketing, online education, and finance. His work often involves collaborating with remote, cross-functional teams on international projects, demonstrating a strong ability to adapt brand voice across diverse industries and platforms. Prior to his independent work, Daniel spent 17 years as a Senior Copywriter at Nesway S.A. He holds a Licenciatura in Publicidad from Universidad de Belgrano and a Redactor Publicitario certification from Asociación Argentina de Publicidad, building a solid foundation in advertising and communication. Always curious, he enjoys exploring new tools and ways of working, quickly adapting to technologies like Surfer SEO and AI applications while blending creativity with a keen eye for detail. He is particularly interested in remote roles focused on content creation, localization, quality review, and AI-related projects.

Highlights

  • 25+ years creating high-impact copy for leading brands.
  • Worked with remote, cross-functional teams across international projects.
  • Specialized in Spanish copywriting for digital marketing and SEO.
  • Experienced in adapting brand voice across multiple industries.

Work preferences

Job type
Freelance / Independent, Part-time
Company size / type
Early-stage startup (0-20), Growth-stage startup (21-200)
Culture
Early-stage startup (0-20), Growth-stage startup (21-200), Independent
Industries
Finance & Accounting, Marketing & Advertising, Online Education & Training
Hours
EST business hours
Remote experience
In Argentina, working for a North American startup that launched a crypto app in our country.
Engagement
Open to contract / freelance

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

India equivalent
$1,800/mo
This candidate
$3,500/mo
US local hire
$7,400/mo
Save ~$46,800/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Redactor Senior · Nesway S.A.
    Jan 2003 — Jan 2020
    AR

    - Creatividad, redacción y corrección de textos, desarrollo de campañas para medios masivos, redes sociales, etc. para clientes como Brigh's Argentina, Federacion Patronal Seguros, Ford, Mastercard, Okebon, Penta, Petrilac, USAL (Universidad del…

  2. Senior Copywriter · Nesway S.A.
    Jan 2003 — Jan 2020

    Creativity, copywriting, and text correction, campaign development for mass media, social networks, etc. for accounts such as Brink’s Argentina, Federación Patronal Seguros, Ford, Motorcraft, Okebon, Penta, Petrilac, USAL (Universidad del Salvador)…

  3. Collaborator · Reader’s Digest Selecciones
    Jan 2003 — Jan 2007

    Paid collaborations for the magazine.

  4. Advertising Copywriter · Creatividad por Escrito
    Jan 2000 — Present
    · Redacción, Corrección, Diseño y Consultoría

    Comprehensive advertising communication for entrepreneurs and companies. Service for localizing international content for the Argentine market. Participation in objective-based projects and integration into remote work teams.

  5. Redacción, Corrección, Diseño y Consultoría · Creatividad por Escrito
    Jan 2000 — Present
    AR

    - Comunicación publicitaria integral para emprendedores y empresas. - Servicio de localización de contenidos internacionales para el mercado argentino. - Participación en proyectos por objetivos e integración a equipos de trabajo remoto.

  6. Brochure Developer · Clínica de Ojos Dr. Nano
    Jan 2000 — Jan 2000

    Paid internship for the complete development of brochures.

  7. Pasantía rentada · Clínica de Ojos Dr. Nano
    Jan 2000 — Jan 2000
    AR

    - Pasantía rentada para el desarrollo completo de folletería.

  8. Professional Social Work · Mr. Mundo Fitness Center
    Jan 1999 — Jan 1999

    400-hour Professional Social Work in communication.

  9. Trabajo Social Profesional · Mr. Mundo Fitness Center
    Jan 1999 — Jan 1999
    AR

    - Trabajo Social Profesional de 400 hs. en comunicación.

  10. Colaboraciones remuneradas · Reader's Digest Selecciones
    USUS company · remote

    - Colaboraciones remuneradas para la revista.

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Education

  1. Advertising Copywriter · Asociación Argentina de Publicidad
    2000—2001
  2. Redactor Publicitario · Asociación Argentina de Publicidad
    2000—2001
    AR· Publicidad
  3. Bachelor's · Universidad de Belgrano
    1996—1999
    · Advertising
  4. Licenciatura · Universidad de Belgrano
    1996—1999
    AR· Publicidad
  5. Operator · IBM Training Center
    1995—1996
    · PC
  6. Operador de PC y Operador de PC Plus · IBM Training Center
    1995—1996
    AR· Informática
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