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Timezone overlap

9h overlap with US East · Argentina

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English level

Advanced

C1

Self-assessed via CEFR ladder

(es)
Other languages:Spanish (native)es:Native

Skills & tools

Skills

Consumer InsightsMarket ResearchBrand Health TrackingShopper & Retail AnalyticsQualitative & Quantitative ResearchCompetitive IntelligenceRemote Team ManagementCross-functional Team LeadershipStakeholder ManagementMulticultural Team Leadership

Tools

Kantar WorldpanelNielsen Retail AuditPower BI visualizationGenAI / LLM Applications for ResearchNielsen BASESKantar Brand DynamicsEuromonitorClaudeCopilotGeminiChatGPTPerplexitySprinklr (social listening)BrandwatchCross-functional Team Leadership

About

Dafne is a Consumer Insights and Market Research expert with over 20 years of experience, known for driving significant operational efficiencies and innovation. She once renegotiated global research contracts across a multi-agency network at Philip Morris International, delivering 30% operational budget savings. Her career includes key roles as a consultant at Kantar Millward Brown and Nielsen, and later client-side at Unilever and Philip Morris International. At Unilever, she validated a new Kantar tool as a go/no-go creative screening solution, cutting ad testing costs by approximately 50% without compromising decision quality. Earlier, at Nielsen, she pioneered the integration of 3 emerging research technologies, expanding the service offering to 3+ new clients. For Philip Morris International, Dafne also built and led a multicultural team of 4 researchers across LATAM, managing remote hiring and coaching, and launched 3 decision-oriented Power BI dashboards that increased insights adoption among senior regional stakeholders. Currently freelancing from Argentina, Dafne helps global teams make better consumer-centric decisions. She thrives in remote, multicultural environments, having worked across 30+ markets and all continents. She enjoys using GenAI / LLM Applications for Research to get sharper answers faster.

Highlights

  • Renegotiated global research contracts across a multi-agency network, delivering 30% operational budget savings (PMI)
  • Validated Kantar new tool as a go/no-go creative screening solution, cutting ad testing costs by ~50% without compromising decision quality (Unilever)
  • Launched 3 decision-oriented Power BI dashboards that increased insights adoption among senior regional stakeholders (PMI)
  • Built and led a multicultural team of 4 researchers across LATAM, managing remote hiring, coaching, and performance (PMI)
  • Pioneered the integration of 3 emerging research technologies (in-store thermography, eye-tracking, neuromarketing), expanding Nielsen's service offering to 3+ new clients (Nielsen)

Work preferences

Job type
Consulting, Freelance / Independent, Full-time, Part-time
Company size / type
Early-stage startup (0-20), Growth-stage startup (21-200), Large/multinational (200+), Nonprofit / NGO, Social/Environmental Impact Company
Culture
Early-stage startup (0-20), Growth-stage startup (21-200), Independent, Large Company, Nonprofit / NGO, Public Organization
Industries
Business Consulting, E-commerce, Manufacturing, Marketing & Advertising, Media & Entertainment, Tourism & Hospitality
Hours
Full EST overlap (9 AM – 5 PM EST), flexible for global alignment
Remote experience
Based in Buenos Aires, AR — worked remotely for global teams mainly in Switzerland, the US, and the UK (Philip Morris International, Unilever), collaborating directly with stakeholders across 30+ markets worldwide.
Available from
Sep 2026
Notice period
2 days
Engagement
Open to contract / freelance

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

India equivalent
$1,600/mo
This candidate
$3,500/mo
US local hire
$7,000/mo
Save ~$42,000/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Senior Consumer & Market Insights Manager · Philip Morris International
    Jan 2019 — Jan 2026

    - Senior Consumer & Market Insights Manager, Governance Global Trackers 2025- 2026. Global role accountable for the Brand Health Tracking agenda across 30+ markets, setting governance standards and consolidating brand equity data into…

  2. Global Innovation, Consumer & Market Insights (CMI) Researcher · Unilever - Beauty & Personal Care
    Jan 2013 — Jan 2019

    - Global Insights role for the Beauty & Personal Care division, supporting innovation and brand strategy for Dove, Dove Men+Care, Rexona, Sunsilk, Love Beauty & Planet, and Savile across multiple markets. Collaborated closely with Marketing and R&D…

  3. Shopper & Consumer Research Manager - LATAM · The Nielsen Company
    Jan 2008 — Jan 2012

    - • Pioneered the integration of 3 emerging research technologies (in-store thermography, eye-tracking, and neuromarketing) into the ecosystem across FMCG, technology, and durable goods categories, expanding Nielsen's service offering to 3+ new…

  4. Brand Communication Manager - P&G LATAM · Mediacom
    Jan 2006 — Jan 2007

    - Addressed brand communication analysis for 3 brands (Pantene, Magistral, Febreze) in 5+ markets optimizing media investment strategies and measuring campaign effectiveness across the region.

  5. Senior Research Executive · Kantar Millward Brown
    Jan 2004 — Jan 2006
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Education

  1. Bachelor in Social Communication Sciences - Major in Market Research & Advertising Universidad de Buenos Aires (UBA), 2004 · Universidad de Buenos Aires
    1998—2003
    · Communication Sciences
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