Skills & tools

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Hours

EST business hours

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. COMMUNICATIONS AND NEW BUSINESS MANAGER · BRIGHT MEXICO

   Apr 2024 — Present
   MX

   - In this role, I identify opportunities and generate alliances to drive the growth of the Bright agency in Mexico, specializing in trade marketing and BTL solutions. - I lead the creation of proposals and internal coordination: I am the initial…

2. ASSISTANT MANAGER OF COMMUNICATION AND MARKETING · GRUPO OSDE

   Nov 2022 — May 2023
   AR

   - In charge of a team of 25 Marketing and Communication professionals, I led brand projects, content planning and publication, in-person and virtual events, internal communication, UX writing, and social media. - I supervised the planning and…

3. HEAD OF INTERNAL COMMUNICATION AND MARKETING · GRUPO OSDE

   Oct 2021 — Oct 2022
   AR

   - I led a team of 19 people from the Content, Social Media, Internal Communication, Digital Marketing, and Quantitative Analysis areas. - I conducted a diagnosis of Internal Communication and a subsequent action plan to increase employees' sense of…

4. HEAD OF MARKETING · GRUPO OSDE

   Nov 2019 — Sep 2021
   AR

   - I supervised a team of 9 people and developed a comprehensive content strategy across multiple platforms. - We successfully launched the branded content strategy OSDE Content Lab together with the renowned Argentine newspaper “La Nación”. - I was…

5. MARKETING CONTENT COORDINATOR · GRUPO OSDE

   Feb 2015 — Oct 2019
   AR

   - I led a team of 5 people: UX writers, digital designers, and marketing analysts in the creation of communications and digital products. - Creation of events and customer loyalty actions. - We implemented an EMAIL MKT tool that enhanced…

6. MARKETING CONTENT ANALYST · GRUPO OSDE

   Mar 2008 — Jan 2015
   AR

   - I wrote, edited, and proofread content for various platforms, including email, brochures, web, and social media. - Creation of a quarterly newsletter with news and benefits for OSDE clients.

Education

1. — · Universidad de Buenos Aires
   AR
2. — · Universidad Torcuato Di Tella
   AR
3. — · Digital House
   AR

Achievements

• Supervised the planning and execution of annual internal communication campaigns and actions aimed at OSDE's 6,000 collaborators in Argentina and communications to more than 2 million clients nationwide.
• Renovation of the Social Media strategy: thanks to the implemented strategy, we achieved 400% growth in followers on OSDE's YouTube channel, a 40% increase in sales on Instagram, and a 55% increase in followers on LinkedIn in less than two years.