Self-reported as: “I struggle but I can”

Skills & tools

About

Work preferences

Job type

Freelance / Independent, Full-time

Company size / type

Growth-stage startup (21-200), Nonprofit / NGO, Social/Environmental Impact Company

Culture

Growth-stage startup (21-200), Independent, Large Company

Industries

Health & Telemedicine, Manufacturing

Hours

EST business hours

Remote experience

Chile, worked managing projects in Colombia

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. Marketing Lead · XCMG - Chile

   Dec 2021 — Oct 2023

   Led the marketing department, designing and executing positioning strategies to achieve corporate objectives. - Developed and managed the Marketing Plan, establishing and monitoring key KPIs. - Coordinated and supervised digital and traditional…

2. Marketing Manager · Cobranza online - Chile

   Jan 2021 — Apr 2021

   Structured the online marketing channel for Chile and Colombia, improving digital presence in both markets. - Coordinated agency programming and content creation, ensuring campaign consistency. - Designed workflows in HubSpot to automate and…

3. Marketing Deputy Manager · Galgo - Chile

   Oct 2020 — Jan 2021

   Led the marketing department, developing and implementing brand strategies aligned with commercial objectives and marketing goals. - Created and managed KPIs to measure and optimize campaign performance. - Developed a customer loyalty program to…

4. Digital Marketing Specialist · Independiente: Freelance

   Nov 2018 — Mar 2020

   Specialized in supporting SMBs and entrepreneurs through the development of personalized digital strategies to boost their growth and market positioning. - Defined and managed clear KPIs to measure and optimize campaign performance. - Designed…

5. Digital Marketing Specialist | Community Manager · Hanna Instruments - Chile

   Apr 2017 — Sep 2018

   Led the planning and execution of digital marketing strategies, establishing KPIs and clear objectives to maximize results. - Managed and optimized advertising campaigns on Facebook Ads, Google Adwords, and other platforms, achieving greater…

6. Marketing Manager · Aon Risk Services - Caracas

   Oct 2014 — Nov 2016

   During my time at Aon Risk Services, I led the restructuring of the Marketing and Communications department, managing a significant transformation that integrated both traditional and digital strategies. My focus on implementing and optimizing…

7. Marketing Manager (Project) · New York & Company – Caracas

   Apr 2013 — Sep 2014

   - Design and structuring of the Marketing department. - Implementation of the Marketing Mix and segmentation strategies. - Coordination of campaigns and visual merchandising

8. Marketing Lead (Project) · Alimentos Fusari – Caracas

   Jan 2012 — Mar 2013

   - Creation of the Marketing department. - Implementation of the marketing plan. - Organization of promotional events and launches.

9. Marketing Manager · Organización Sanitas – Caracas

   Jan 2012 — Mar 2013

   - Coordination of internal communications and events. - Identification of value propositions and brand image. - Supervision and management of the development of marketing activities.

10. Marketing Manager · American Deli (Restaurantes Miga’s) – Caracas

    Dec 2008 — May 2011

    - Development of short-term and long-term marketing strategies. - Brand positioning and department rebuilding. - Implementation of corporate sales through the web.

11. Marketing Manager · Alianza Gourmet – Caracas

    Aug 2008 — Dec 2008

    - Rebuilding of the commercial department. - Supervision of sales executives and alliance control. - Responsible for web content and campaigns.

12. Marketing Manager · Editorial Planeta – Caracas

    Feb 2006 — Aug 2008

    - Development of commercial technical sheets. - Market research and competitor analysis. - Coordination of events and digital campaigns.

Education

1. Bachelor of Science · Preston University

   2012
   · Management
2. University Technical Degree · Instituto Universitario Tecnología de Venezuela

   2006
   · Advertising
3. Specialization · Universidad Central de Venezuela

   2014
   · Management of special events, protocol, and ceremonies
4. Specialization · Universidad Católica Andrés Bello

   2009
   · Corporate communications with a focus on Integrated Advertising

Achievements

• Coordinated segmented email marketing campaigns and content strategies, achieving a 20% increase in business opportunities.