Self-reported as: “I struggle but I can”

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Hours

EST business hours

Remote experience

N/A

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. Marketing Manager · GRUPO PETROMAR

   Sep 2023 — Dec 2023

   Planned, developed, implemented, and supervised the company's marketing strategies. Annual marketing plan, budget management, coordination of the work team and marketing agency, analysis of market and consumer data, measurement of area objectives…

2. General Manager · GMÓVIL (Operador Móvil Virtual de GRUPO ALERTA)

   Sep 2021 — Jul 2023

   Planned, directed, organized, and controlled activities for the achievement of the brand's strategic planning objectives. Implemented strategies to achieve objectives and led brand services to achieve business profitability and revenue. Led…

3. Founder FRUTTY MANGO · FRUTTY MANGO

   Dec 2020 — Aug 2021

   Responsible for the commercialization, marketing, and operation for the sale of dehydrated mango nationwide. Developed and implemented strategies for the commercialization of dehydrated mango through digital platforms.

4. Head of Telephony · GRUPO DPORTENIS

   Nov 2017 — Nov 2020

   Planning, development, execution, and coordination of telephony projects. Implementation of monthly marketing campaigns at points of sale in Dportenis, Dpstreet, and Dpwoman units. Ensured annual sales to the company of $35M with airtime and plan…

5. Marketing Manager · UPC CONSULTORIA

   Aug 2016 — Oct 2017

   Planning and development of the Marketing Plan for the brand and execution in the cities where it has a presence. Proposal and dissemination in ATL and BTL media of campaigns; efficiency of the MKT budget. Development and implementation of digital…

6. General Coordinator of Postgraduate Promotions ECCE · UNIVERSIDAD PANAMERICANA

   Apr 2010 — Jul 2016

   Responsible for the Promotion and Admissions of Business Postgraduates, with the objective of customer attraction, loyalty, and innovation. Proposed and implemented new advertising campaigns (ATL, BTL, Inbound Marketing, and Digital Marketing) for…

7. Marketing Manager · GOODYEAR MÉXICO

   Feb 2005 — Mar 2010
   US company · remote

   Marketing Plan with key distributors, impacting sales of 415,000 units. Increased Commercial SOM from 9.2% to 10.8%. Development and implementation of 360, ATL, BTL, Digital Marketing, and Ecommerce marketing campaigns with CRM tracking.

Education

1. Master's · Universidad Panamericana

   2011—2012
   · Marketing and Brand Management
2. Bachelor's · Universidad Panamericana

   1996—2000
   · Business Administration and Marketing
3. Diploma program · ITESM

   2007
   · Business Administration