Timezone overlap
9h overlap with US East · Argentina
English level
Conversational
Self-reported as: “I struggle but can - Intermediate”
Skills & tools
Skills
Tools
About
Professionally, I am a specialist in brand development and positioning. I am versatile, having worked in multinational corporate companies as well as SMBs and on freelance projects. Throughout my career, I have developed expertise in every facet of brand development, from strategy to production and implementation. I excel at team management and people leadership. I am methodical, which allows me to be organized and efficient in productivity, while also being flexible in structures, demonstrating my adaptability. I am curious, cheerful, and seeking challenges that I find enjoyable. I am very passionate about what I do, dedicating time and thought to it, which means I respect decisions to channel my energy correctly. I am the mother of 2 daughters, aged 9 and 6, and I am happily married :) I live in the southern zone, Banfield, and I travel constantly to all parts of the city. I frequently go to Capital and the northern zone several times a week. In my free time, I enjoy the outdoors, am curious about plants and landscaping. Running is a sport I love (I ran a 21k before becoming a mother) and I am looking to return to that training rhythm. I am interested in continuing to work in what I am truly passionate about: brands and the development of branding and positioning with business results. I want to commit to a hybrid dynamic that allows me a balanced work-life balance to enjoy what I do while also being present with quality time for my family and myself. I have a positive and creative attitude, and my predisposition and commitment define me. I have a helpful personality that keeps me interested in people's needs. I am open to hearing all types of proposals that reflect the challenges I am seeking. Thank you for giving me the opportunity to elaborate and tell you about myself! I would love to continue connecting and learning more about job opportunities. Best regards, Bárbara.-
Work preferences
- Job type
- Consulting, Freelance / Independent, Full-time
- Company size / type
- Early-stage startup (0-20), Growth-stage startup (21-200), Large/multinational (200+), Nonprofit / NGO, Social/Environmental Impact Company
- Culture
- Large Company
- Industries
- Marketing & Advertising
- Hours
- EST business hours
- Remote experience
- Argentina and worked for Los Angeles and Holland
Salary context
Benchmarks for Marketing · Senior (7+ yrs).
US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.
Work experience
- CMO · Café MartínezJan 2022 — Present
Directed Commercial Marketing and Customer Experience, driving brand and business growth and positioning locally and regionally through loyalty and brand relevance. Strategic leadership in branding, communication, and integrated On & Off campaigns…
- COO · NinchJan 2022 — Jan 2022
Directed teams and operational projects to ensure efficiency and growth, fostering a high-performance culture and process optimization focused on regional expansion.
- Brand Strategy Director · MediaMonksJan 2021 — Jan 2021
Developed and implemented strategic plans to promote different brands focused on identifying key insights, leading multidisciplinary teams to drive the impact of creative campaigns. Clients: Netflix, Spotify, MercadoPago, HP, among others.
- Brand Positioning Consultant · Consultora en Posicionamiento de MarcaJan 2019 — Jan 2021
Participated in projects focused on highlighting the relevance of each brand. Some Clients: Todo Moda, Naranja X, Natura, Corporación América Airports, among others.
- Head of Client Services · Nro 3Jan 2018 — Jan 2021
Supervised agency project performance, ensuring a productive environment was fostered.
- Brand MKT Manager · NikeJan 2011 — Jan 2017
Oversaw the planning, execution, and optimization of marketing campaigns, ensuring brand alignment with commercial objectives to maximize market presence in the Southern Cone. Categories: Running, Sportswear, Rugby, Action Sports.
- Account Supervisor · Y&R VMLJan 2007 — Jan 2011
Executed and coordinated integrated communication campaigns. Responsible for account retention, project management, and development of creative advertising campaigns. Clients: Quilmes Ab inbev, Movistar, Disco, among others.
Education
- Bachelor's · UNLZAR· Advertising