Skills & tools

About

Highlights

• Led a 16 market CariCam Adhoc Survey Research Project from end to end for Mercedez Benz (2018)
• Led multi-market research and insights initiatives across 5 Central American markets, supporting strategic decision-making for regional clients
• Designed and executed 150+ ad-hoc research studies in a 1 year span, translating findings into actionable recommendations for marketing and communication strategies.
• Retained and extended Samsung's Panel TV reporting contract (USD 100K+), strengthening long-term client value
• Increased NPS performance in Colombia by improving response rates (+22%) and overall satisfaction (+11%)
• Developed and aligned 20 Buyer Personas across 4 Walmart brands, enabling more targeted communication strategies
• Trained 40+ professionals in audience profiling and social listening, strengthening internal strategic capabilities
• Identified revenue opportunities through ad-hoc research projects (~COP 80M annually)
• Supported the retention of 10+ key clients through insight-driven strategic contributions

Work preferences

Job type

Consulting, Full-time

Company size / type

Early-stage startup (0-20), Growth-stage startup (21-200), Large/multinational (200+)

Culture

Early-stage startup (0-20), Growth-stage startup (21-200), Large Company, Public Organization

Industries

Business Consulting, Marketing & Advertising, Media & Entertainment

Hours

100% overlap with EST business hours. Flexible to work across U.S. East Coast schedules.

Available from

Aug 2026

Notice period

2 weeks

Engagement

Open to contract / freelance

Salary context

Benchmarks for SMB non-tech role · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. Customer Success Manager - Tech & Durables (T&D) · NIQ - NielsenIQ | GfK

   Jan 2025 — Apr 2026
   US company · remote

   - Act as a strategic advisor to key Tech & Durables clients, translating market and performance data into actionable insights for commercial and category decisions - Lead end-to-end delivery of recurring and ad-hoc research initiatives, ensuring…

2. Research Director Central America · Publicis Groupe

   Sep 2022 — Jul 2023

   Led the Research team (4 people) to respond to regional and local clients by gathering and consolidating strategic data on markets, consumers and brands, as well as participating in local and regional bids. - Responsible for leading and connecting…

3. Research Director Central America · Publicis Groupe Guatemala

   Sep 2022 — Jul 2023
   GT

   - Led multi-market research and insights initiatives across 5 Central American markets, supporting strategic decision-making for regional clients - Designed and executed 150+ ad-hoc research studies, translating findings into actionable…

4. Research Coordinator · Publicis Groupe

   Feb 2012 — Sep 2022

   Responsible for team coordination for market analysis requests, consumer trends and communications strategy in different sectors, as well as consumer understanding from applying quantitative and qualitative analog and digital techniques, to achieve…

5. Research Coordinator · Publicis Groupe Colombia

   Feb 2012 — Sep 2022
   CO

   - Designed and coordinated research initiatives to support strategic planning, communication and media decisions - Translated data from multiple research sources into clear, insight-driven strategic recommendations - Collaborated with…

6. Senior Research Analyst · MEC: Active Engagement

   Jun 2010 — Feb 2012

   Designed, coordinated and executed more than 20 research projects for clients and brands from diverse sectors such as FMCG, personal care, government, financial, retail, automotive, technology, fuels, agro-industrial, media, fashion and apparel…

7. Senior Research Analyst · MEC: Active Engagement

   Jun 2010 — Feb 2012
   CO

   - Delivered quantitative and qualitative research projects for regional and multinational clients across FMCG, technology, financial services, retail and automotive sectors. - Supported brand, communication and positioning decisions through…

8. Client Service Research Executive · Millward Brown

   Jun 2007 — Mar 2009

   Coordinated and supervised the development of market studies both at national and Andean Cluster level. Led the design of fieldwork material for various studies. - Conducted more than 30 research projects (both one shot and follow-up evaluations)…

9. Client Service Research Executive · Millward Brown

   Jun 2007 — Mar 2009
   CO

   - Delivered quantitative and qualitative research projects for regional and multinational clients across FMCG, technology, financial services, retail and automotive sectors. - Supported brand, communication and positioning decisions through…

Education

1. Diploma · NOGMA

   2023—2023
2. Diploma · NOGMA

   2023
   CO· Strategic Planning
3. Specialist · Fundación Universitaria Konrad Lorenz

   2012—2013
   CO· Consumer Psychology
4. Specialist · Fundación Universitaria Konrad Lorenz

   2012—2013
   CO· Consumer Psychology
5. Professional · Universidad del Rosario

   1999—2003
   CO· Business Management
6. Professional · Universidad del Rosario

   1999—2003
   CO· Business Management
7. Bachelor's · Abraham Lincoln School

   1997
   · Arts and Humanities

Achievements

• Led the materialization of more than 150 ad-hoc 100% end to end field studies (from design of the measurement instrument to delivery of results, in-house operation), generating a revenue for the unit and for the company of more than USD 100,000.
• Capitalized revenue options for the company from selling Ad-hoc market research/studies, generating a revenue of COP $80M annually.