Self-reported as: “Can work in English”

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Work experience

1. Content Creator · Aeromexico

   Jan 2017 — Jan 2023

   Developed content strategies aligned with company objectives and messaging. Defined target audience, keywords, style, and format. Coordinated internal and external teams. Created and controlled publication calendars. Managed multiple projects…

2. Social Media Specialist · Aeromexico

   Jan 2015 — Jan 2017

   Generated content on social networks using all available tools to measure management results. Monitored potential audience movement on social networks, as well as competitors', to analyze behavior and adjust strategies. Responded and engaged…

3. Senior Community Manager · Teran/TBWA

   Jan 2014 — Jan 2015

   Planned and created content for Facebook and Twitter. Managed multiple accounts simultaneously. Created engagement tactics to connect with the audience on each social network.

4. Social Media Analyst · LiceaDMP

   Jan 2012 — Jan 2014

   Planned and created content. Created engagement tactics to connect with the audience. Generated articles for the blog.

5. Digital Marketing and Content Strategy · Presidencia de la República

   Jan 2011 — Jan 2012

Education

1. Master's · Universidad del Medio Ambiente

   2020—2022
   · Socioenvironmental Business Administration (Green MBA)
2. Specialization · Instituto de Fotografía, Arte y Diseño

   2012
   · Digital Photography and Image Processing
3. Bachelor's · Universidad del Valle de México

   2008—2012
   · Communications