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Timezone overlap

9h overlap with US East · Chile

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21

English level

Upper Intermediate

B2

Self-assessed via CEFR ladder

(es)
Other languages:Spanish (native)es:Native

Skills & tools

Skills

Gestión de redes socialesredacciónedición de textosmarketing de contenidoscontent strategydigital marketingBloggingMarketing consulting

Tools

wordpower pointdynamics 365canvaclaude.aigeminiGoogle analyticsGoogle adsMeta business suiteLinkedIn Business suite

About

Alejandra is a Content Manager at XMS, a Microsoft Solutions Partner, bringing over 16 years of experience in content strategy and communication. In her current role, she has significantly improved content creation workflows by implementing AI platforms for text editing and news searching, reducing delivery times from a month to just days. She also ensures the highest standards of quality and clarity for all company communications, including acting as a final filter for executive-level messaging across digital channels. Her career arc includes experience as a Social Media Manager at Somos Barter and a Journalist at SVK Comunicaciones, demonstrating a broad understanding of communication across diverse sectors like technology, marketing, and media. She earned her Licenciatura in Comunicación Social from Universidad 'Santa María'. Beyond content generation, she enjoys investigating, finding solutions, and helping teams achieve their goals. She seeks environments where the precision of language and the quality of the message are top priorities, consistently adapting to situations that require a comprehensive approach.

Highlights

  • Creation of AI-powered tools across different platforms to improve text editing and news research, reducing delivery times from one month to just a few days.
  • Proactive research into trends, tools, and best practices to identify opportunities to optimize the team’s work.

Work preferences

Job type
Consulting, Freelance / Independent, Full-time
Company size / type
Growth-stage startup (21-200), Large/multinational (200+)
Culture
Growth-stage startup (21-200), Large Company
Industries
Business Consulting, Health & Telemedicine, Human Resources & Recruitment, Information Technology, Marketing & Advertising, Media & Entertainment, Online Education & Training, Tourism & Hospitality
Hours
EST business hours
Remote experience
My current job is 100% remote. The company is Chilean, but it has always worked in a remote format, and I have been working here for almost 5 years. I have also done some freelance work with companies in the USA, Mexico, and Colombia.
Available from
Sep 2026
Notice period
2 weeks

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

India equivalent
$1,800/mo
This candidate
$2,150/mo
US local hire
$7,400/mo
Save ~$63,000/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. CONTENT MANAGER · XMS Technologies
    Jul 2020 — Present

    Primary manager of the brand's content strategy. My work within the marketing team is based on the creation, coordination, and editing of content of interest to be consumed and provide value to a target audience, in addition to copywriting for…

  2. Content Manager · XMS - Microsoft Solutions Partner
    Jul 2020 — Present
    CL

    - Responsable de la arquitectura narrativa y la calidad editorial de la marca. - Lidero la transformación de conceptos técnicos en activos de comunicación estratégicos para el mercado B2B. - Estrategia de mensaje: Dirección del tono de voz y la…

  3. Social Media Manager · Somos Barter- ¡Es tiempo de Intercambio!
    Dec 2017 — Feb 2020
    CL

    - Diseño la estructura y ejecución de planes de marketing digital y redes sociales para distintos tipos de empresas, optimización de presupuestos y campañas Online, monitoreo y análisis de resultados, análisis SEO para mejoramiento de sitios web…

  4. SOCIAL MEDIA MANAGER. · BARTER S.A
    Dec 2017 — Feb 2020

    I design the structure and execution of digital marketing and social media plans for different types of companies, optimization of budgets and campaigns with Google Ads, monitoring and analysis of results, SEO user experience level analysis for…

  5. DIGITAL MARKETING CONSULTANT. · FREELANCE
    Feb 2017 — Present

    Digital Marketing consulting, SEO user experience level and SEM for different types of companies, digital media planning, and social media communication advisory. Additionally, I provide training on platform management, social media, advertising…

  6. Consultor de marketing digital · Autónomo
    Jan 2017 — Present
    CL

    - Ayudo a pequeñas empresas y emprendedores a sentar las bases de sus estrategias de Marketing digital, redes sociales y contenidos

  7. MEDIA CONSULTANT/ JOURNALIST. · SVK COMUNICACIONES
    Dec 2014 — Jan 2017

    I performed journalist and media consultant functions, responsible for creating press releases for the dissemination of various clients, ensuring their appearance in the media, making contact for interviews, and keeping social media accounts up to…

  8. Periodista · SVK Comunicaciones
    Dec 2014 — Feb 2017
    CL

    - Como periodista/ Consultor de medios me encargo de la creación de notas de prensa para la difusión de distintos clientes, asegurar su aparición en medios, hacer contacto para entrevistas y mantener las Redes Sociales de las cuentas al día.

  9. Consultor de seguimiento · Banesco Banco Universal
    Dec 2013 — Jul 2014
    VE

    - Monitoreo de las Redes Sociales de Banesco. - Brindar respuesta en tiempo real en las redes sociales tipificadas como 1er nivel. - Enrutar mensajes específicos a las áreas especializadas para diagnosticar situaciones y establecer respuestas. …

  10. Analista de Contenido · Cadena Capriles
    May 2011 — Dec 2013
    VE

    - Planificación y coordinación de los artículos de contenidos de los portales EN123autos y EN123inmuebles pertenecientes a la Unidad de Negocios www.en123.com.ve. - Entrenamiento y tutoría de los pasantes de la unidad. - Planificación de entrevistas…

  11. Pasante de redacción · Periódico El Nacional
    Oct 2009 — Jan 2010
    VE

    - Redacción de varias de las secciones que componen la revista con un límite de entrega de una semana, entrevistas a personalidades y apoyo para otras áreas de producción de Eme.

  12. Recepcionista · Camlex Venezuela
    Sep 2006 — Nov 2006
    VE

    - Organización y pauta de las citas de estudio de los alumnos pertenecientes a los cursos de inglés de la organización, manejo de inventario de útiles para los alumnos y otras actividades administrativas.

  13. asistente de oficina · Copresca C.A Venezue
    Jul 2005 — Jul 2006
    VE

    - Principalmente manejo de inventario y otras actividades administrativas.

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Education

  1. High school diploma · U.E. Colegio Teresiano, Ntra. Sra. De Coromoto, El Paraíso. Caracas, Venezuela
    2005
  2. Licenciatura · Universidad 'Santa María'
    2005—2010
    VE· Comunicación Social, Corporativo
  3. Bachelor's · Universidad Santa María, Campus La Florencia, Mariche. Escuela de Comunicación Social.
    2010
    Venezuela· Corporate Social Communications.
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Certifications

  • Google: IA Práctica para Marketing / Santander Open Academy
  • Inbound Marketing / HubSpot Academy
  • Certificado oficial EF SET 64/100 (C1 Avanzado) / EF SET
  • Marketing de contenidos / HubSpot Academy
  • LinkedIn para empresas / LinkedIn

Links