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Timezone overlap

9h overlap with US East · Argentina

0
3
6
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12
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21

English level

Upper Intermediate

B2

Self-assessed via CEFR ladder

(es)
Other languages:Spanish (native)es:Native

Skills & tools

Skills

Strategic Planning & PositioningInsights → Actionable KPIsMarket ResearchSecondary data analysisStrategic PlanningComplex Project ManagementB2B/B2B2C Client ManagementCross-functional Team LeadershipStrategic frameworks (BCG, JTBD)PositioningInsightsStrategic frameworks

Tools

Qualitative and quantitative market research techniques, Office tools for presentations (ppt, excel, word), Canva, etc.

(awaiting structured parsing)

About

Maria Alejandra leads TESIS DE MARCAS, a consulting firm she founded in 2012. For over a decade, she has delivered strategic research and commercial insights to B2B and B2B2C clients across fintech, retail, FMCG, utilities, and services, engaging C-suite stakeholders across Argentina and the region. Drawing on over 30 years in market research and strategy, her career includes a significant tenure as Business Manager at MOIGUER COMPAÑÍA DE NEGOCIOS. She also served as an Adjunct Professor at Universidad de Palermo and worked as an independent consultant in strategic analysis and project evaluation for a decade. Maria Alejandra holds an Industrial Engineering degree from UBA, a Master in Commercial Management from ESEM Spain, and a Postgrado in SME Management from UCEMA. She enjoys contributing to strategic planning projects and supporting interdisciplinary teams, utilizing her industrial engineering background and market research expertise to design and boost businesses, particularly within the B2B market. She is eager to join a committed professional team.

Highlights

  • Market Research & Business Intelligence

Work preferences

Job type
Consulting, Freelance / Independent
Company size / type
Growth-stage startup (21-200), Large/multinational (200+)
Culture
Independent
Industries
Business Consulting, Marketing & Advertising
Hours
EST business hours

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

India equivalent
$1,800/mo
This candidate
$4,000/mo
US local hire
$7,400/mo
Save ~$40,800/yr vs. equivalent US hire.

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

  1. Founder · Tesis de Marcas
    Jan 2012 — Present

    - Boutique consultant, national and regional projects. Led strategic research and commercial insights projects for B2B and B2B2C clients (BIBANK, OPENPASS, FARMAPAY, GRUPO ROGGIO, TELECOM, COCA COLA, YPF, among others) directly or in collaboration…

  2. Founder & Executive Director · TESIS DE MARCAS
    Jan 2012 — Present
    AR

    - Boutique consulting firm: national & regional strategic research and commercial insights for B2B/B2B2C clients including BIBANK, OPENPASS, FARMAPAY, GRUPO ROGGIO, TELECOM, COCA-COLA, YPF and AVIS. - Defined methodological frameworks integrating…

  3. Business Manager · Moiguer
    Jan 2004 — Jan 2012

    - Built and executed the company's Business Plan with responsibility for revenue, costs, and profit; led the improvement of EBITDA from 13% in 2004 to 35% in subsequent periods. - Led repositioning and brand-building projects for clients such as…

  4. Business Manager · MOIGUER COMPAÑÍA DE NEGOCIOS
    Jan 2004 — Jan 2012
    AR

    - Developed and executed the company's business plan with full P&L responsibility. Improved EBITDA from 13% (2004) to 35% in subsequent periods. - Led repositioning and brand-building projects for Fernet 1882, Freddo, Musimundo, Cablevisión-Fibertel…

  5. Adjunct professor: Strategic Management & Business Planning · Universidad de Palermo
    Jan 1995 — Jan 1999
    AR
  6. Independent consultant in strategic analysis & project evaluation · Claves Información Competitiva, Eduardo Kastika & Asoc., Key Market
    Jan 1994 — Jan 2004

    - Independent consultant in strategic analysis & project evaluation for Claves Información Competitiva, Eduardo Kastika & Asoc. and Key Market.

  7. Marketing Manager (Bonpler fast food chain) · FRIPESA S.A.
    Jan 1993 — Jan 1994

    - Marketing Manager (Bonpler fast food chain).

  8. Product Manager (infant nutrition, baked goods, pasta) · Molinos Río de la Plata
    Jan 1991 — Jan 1993

    - Product Manager (infant nutrition, baked goods, pasta).

  9. Analyst, Manufacturing & FMCG · Andersen Consulting
    Jan 1989 — Jan 1991
    US company · remote

    - Analyst, Manufacturing & FMCG.

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Education

  1. Industrial Engineering · UBA - Universidad de Buenos Aires
    1984—1990
    AR
  2. Industrial Engineering · UBA
    1984—1990
    AR· Industrial Engineering
  3. Master's in Commercial Management · ESEM - España
    1998—1999
    ES
  4. Master · ESEM Spain
    1998—1999
    ES· Commercial Management
  5. Postgraduate certificate · UCEMA
    2007
    · SME Management
  6. Postgrado · UCEMA
    2007
    AR· SME Management
  7. Postgraduate certificate · ITBA
    2011
    · Diploma in Organizational Development
  8. Diploma · ITBA
    2011—2012
    AR· Organizational Development
  9. Postgraduate certificate · ITBA
    2019
    · User Experience Design
  10. Postgrado · ITBA
    2019
    AR· UX Design
  11. Postgraduate certificate · UTDT
    2020
    · Agile Methodologies
  12. Postgrado · UTDT
    2020
    AR· Agile Methods
  13. Maestría · ESEM Spain
    1998—1999
    ES· Commercial Mgmt.
  14. Diploma · ITBA
    2011—2012
    AR· Org. Development
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Achievements

  • Built and executed the company's Business Plan with responsibility for revenue, costs, and profit; led the improvement of EBITDA from 13% in 2004 to 35% in subsequent periods.