Self-reported as: “Able to work in English”

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Salary context

Reference numbers based on US PyME hiring data; candidate value self-reported and parsed from the application form.

Work experience

1. Success Manager - Cross-Border Business Lead | Meta ASP (1 direct report) · ENTRAVISION

   Aug 2023 — Present

   - Led the Cross-Border Business (CBB) department, as part of the Meta ASP program (Authorized Sales Partner). - Conducted pivotal research on verticals to approach, opportunity sizing, competition, revenue, and forecast. - Developed business plan…

2. Head of Digital Marketing (2 direct reports, 5 full-time employees) · NEBIUS

   Aug 2022 — Dec 2023

   - Strategically planned and supervised all digital marketing activities, including automation, CRM, CRO, budget monitoring, webinars, and content management to generate engaging digital activations. - Reduced the average customer conversion time…

3. Senior Digital Marketing Manager (2 direct reports, 9 full-time employees) · ANZU

   Mar 2021 — Aug 2022

   - Managed digital marketing, webinars, CMS migration, CRM, budget, social media, and content, coordinating with teams and reporting to C-level. - Attained a 65% increase in brand engagement and awareness by leading the Marketing Team’s initiatives…

4. Marketing Manager (2 direct reports, 3 full-time employees) · NETAPP

   Jul 2017 — Mar 2021
   US company · remote

   - Led customer engagement initiatives with Sales and Product teams, implemented user journey strategies, managed marketing automation and email campaigns, and directed the Cloud Division Webinar Program. - Accomplished a 40% increase in customer…

5. Marketing Coordinator (1 direct report, 1 full-time employee) · NETAPP
   US company · remote

   - Led demand generation campaigns, created landing pages, implemented A/B testing, and optimized data. - Managed Cloud Division Webinar Program execution and developed post-webinar follow-up strategies to improve lead quality and conversions. …

Education

1. — · Kellogg School of Management - Northwestern University
2. Master's Degree · Universidad de San Andrés (UdeSA)
   · Business and Marketing Management
3. Bachelor's Degree · Universidad Argentina de la Empresa (UADE)
   · Public and Institutional Relations

Achievements

• Successfully drove 613 high-profile registrants to the launch event (91% attendance), alongside an 800%+ YoY website traffic surge and 20+ local tech media mentions. Developed and executed a robust public launch, go-to-market, and digital marketing strategy, achieving 57 scheduled discovery calls/live demos for product pitching.
• Achieved a 7% CTR with automated email drips, shortening customer conversion time and enhancing CRM organization.
• Doubled LinkedIn followers in 3 months and boosted lead conversion rate by over 600% YoY. Directed company rebranding and created engaging digital content, including videos, blogs, white papers, and case studies, for effective lead generation and customer acquisition
• Attained a 65% increase in brand engagement and awareness by leading the Marketing Team’s initiatives encompassing digital events, content creation including email campaigns and drips, case studies, and blog articles.
• Secured a 67% improvement in campaign effectiveness and ROI by successfully leading the migration and customization of the company's CRM and CMS platforms from diverse systems into HubSpot, aiming to enable data-driven decisions.
• Increased lead quality by 45% and a 70% boost in conversion rates by implementing marketing automation initiatives and managing the company’s CRM. This facilitated organized data, enhancing visibility into campaign performance through measurement dashboards.
• Accomplished a 40% increase in customer retention through targeted engagement at each touchpoint of the customer journey, leading joint efforts with Sales and Product teams to devise and implement end-to-end user journey strategy.
• Achieved a 42% increase in lead conversion rates and a 35% improvement in email engagement metrics such as open rates and click-through rates through leading the planning and execution of Marketing Automation (HubSpot and Marketo) and Email Marketing strategy for lead nurturing and blast sends.
• Delivered a 122% increase in webinar attendance and an 88% increase in qualified leads generated from webinar registrations, both for live and on-demand formats, by directing the end-to-end planning and execution of the Cloud Division Webinar Program.
• Achieved a 28% increase in lead quality and a 50% improvement in conversion rates by leading Demand, Lead Generation, and Nurture campaigns initiatives, including landing pages generation, gated content strategy, and more. Implemented A/B testing and data-driven optimization strategies to continuously optimize campaign performance, resulting in a 35% increase in marketing ROI.
• Increased webinar registrations by 95% and attendance rate by 45%, leading the end-to-end execution of the Cloud Division Webinar Program for live and on-demand formats. Implemented post-webinar follow-up strategies, resulting in a 27% increase in sales-qualified leads generated from webinar attendees.