Self-reported as: “Able to work in English”

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About

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Hours

EST business hours

Remote experience

Worked from Argentina for Israel, Europe, and the United States. Worked from Israel for the United States and Latin America.

Salary context

Benchmarks for Marketing · Senior (7+ yrs).

US figures from BLS OEWS 2024 + Glassdoor; India figures from US SMB offshore vendor pricing. Adjusted for the candidate's seniority.

Work experience

1. Success Manager - Cross-Border Business Lead | Meta ASP (1 direct report) · ENTRAVISION

   Aug 2023 — Present

   - Led the Cross-Border Business (CBB) department, as part of the Meta ASP program (Authorized Sales Partner). - Conducted pivotal research on verticals to approach, opportunity sizing, competition, revenue, and forecast. - Developed business plan…

2. Head of Digital Marketing (2 direct reports, 5 full-time employees) · NEBIUS

   Aug 2022 — Dec 2023

   - Strategically planned and supervised all digital marketing activities, including automation, CRM, CRO, budget monitoring, webinars, and content management to generate engaging digital activations. - Reduced the average customer conversion time…

3. Senior Digital Marketing Manager (2 direct reports, 9 full-time employees) · ANZU

   Mar 2021 — Aug 2022

   - Managed digital marketing, webinars, CMS migration, CRM, budget, social media, and content, coordinating with teams and reporting to C-level. - Attained a 65% increase in brand engagement and awareness by leading the Marketing Team’s initiatives…

4. Marketing Manager (2 direct reports, 3 full-time employees) · NETAPP

   Jul 2017 — Mar 2021
   US company · remote

   - Led customer engagement initiatives with Sales and Product teams, implemented user journey strategies, managed marketing automation and email campaigns, and directed the Cloud Division Webinar Program. - Accomplished a 40% increase in customer…

5. Marketing Coordinator (1 direct report, 1 full-time employee) · NETAPP
   US company · remote

   - Led demand generation campaigns, created landing pages, implemented A/B testing, and optimized data. - Managed Cloud Division Webinar Program execution and developed post-webinar follow-up strategies to improve lead quality and conversions. …

Education

1. — · Kellogg School of Management - Northwestern University
2. Master's Degree · Universidad de San Andrés (UdeSA)
   · Business and Marketing Management
3. Bachelor's Degree · Universidad Argentina de la Empresa (UADE)
   · Public and Institutional Relations

Achievements

• Successfully drove 613 high-profile registrants to the launch event (91% attendance), alongside an 800%+ YoY website traffic surge and 20+ local tech media mentions. Developed and executed a robust public launch, go-to-market, and digital marketing strategy, achieving 57 scheduled discovery calls/live demos for product pitching.
• Achieved a 7% CTR with automated email drips, shortening customer conversion time and enhancing CRM organization.
• Doubled LinkedIn followers in 3 months and boosted lead conversion rate by over 600% YoY. Directed company rebranding and created engaging digital content, including videos, blogs, white papers, and case studies, for effective lead generation and customer acquisition
• Attained a 65% increase in brand engagement and awareness by leading the Marketing Team’s initiatives encompassing digital events, content creation including email campaigns and drips, case studies, and blog articles.
• Secured a 67% improvement in campaign effectiveness and ROI by successfully leading the migration and customization of the company's CRM and CMS platforms from diverse systems into HubSpot, aiming to enable data-driven decisions.
• Increased lead quality by 45% and a 70% boost in conversion rates by implementing marketing automation initiatives and managing the company’s CRM. This facilitated organized data, enhancing visibility into campaign performance through measurement dashboards.
• Accomplished a 40% increase in customer retention through targeted engagement at each touchpoint of the customer journey, leading joint efforts with Sales and Product teams to devise and implement end-to-end user journey strategy.
• Achieved a 42% increase in lead conversion rates and a 35% improvement in email engagement metrics such as open rates and click-through rates through leading the planning and execution of Marketing Automation (HubSpot and Marketo) and Email Marketing strategy for lead nurturing and blast sends.
• Delivered a 122% increase in webinar attendance and an 88% increase in qualified leads generated from webinar registrations, both for live and on-demand formats, by directing the end-to-end planning and execution of the Cloud Division Webinar Program.
• Achieved a 28% increase in lead quality and a 50% improvement in conversion rates by leading Demand, Lead Generation, and Nurture campaigns initiatives, including landing pages generation, gated content strategy, and more. Implemented A/B testing and data-driven optimization strategies to continuously optimize campaign performance, resulting in a 35% increase in marketing ROI.
• Increased webinar registrations by 95% and attendance rate by 45%, leading the end-to-end execution of the Cloud Division Webinar Program for live and on-demand formats. Implemented post-webinar follow-up strategies, resulting in a 27% increase in sales-qualified leads generated from webinar attendees.